Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. ...
Saturday, January 31, 2009
Battling Click Fraud is Important for All Involved
Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. ...
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. ...
Thursday, January 29, 2009
Jumpstart a Viral Marketing Campaign
Jumpstart a Viral Marketing Campaign
About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. ...
10 Ways Twitter Can Make Money
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time. ...
Testing Your Online Business Plan
When a small business fails at search marketing, more often than not the problem boils down to a poorly thought-out business plan. Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development. ...
Yahoo's New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn't see the outpouring of joy for Yahoo's new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I've seen for Bartz (among the digerati) is disappointing. ...
Writing Sales Copy For Conversions, Part 2
Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. You're missing an enormous opportunity by not creating a hype-free zone on your landing page. ...
About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. ...
10 Ways Twitter Can Make Money
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time. ...
Testing Your Online Business Plan
When a small business fails at search marketing, more often than not the problem boils down to a poorly thought-out business plan. Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development. ...
Yahoo's New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn't see the outpouring of joy for Yahoo's new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I've seen for Bartz (among the digerati) is disappointing. ...
Writing Sales Copy For Conversions, Part 2
Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. You're missing an enormous opportunity by not creating a hype-free zone on your landing page. ...
Jumpstart a Viral Marketing Campaign
Jumpstart a Viral Marketing Campaign
About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. ...
The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...
A Linking Strategy Is About More Than Just Quality Content
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. ...
About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. ...
The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...
A Linking Strategy Is About More Than Just Quality Content
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. ...
Tuesday, January 27, 2009
A Linking Strategy Is About More Than Just Quality Content
A Linking Strategy Is About More Than Just Quality Content
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. ...
10 Ways Twitter Can Make Money
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time. ...
Are Rankings Still Relevant?
Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. ...
Web Analytics 101, Part 1
Web marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. Without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. ...
Of Local Search, Love Meters, and Raking Leaves
This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy. ...
The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. ...
10 Ways Twitter Can Make Money
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time. ...
Are Rankings Still Relevant?
Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. ...
Web Analytics 101, Part 1
Web marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. Without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. ...
Of Local Search, Love Meters, and Raking Leaves
This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy. ...
The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...
Monday, January 26, 2009
Writing Sales Copy For Conversions, Part 2
Writing Sales Copy For Conversions, Part 2
Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. You're missing an enormous opportunity by not creating a hype-free zone on your landing page. ...
Bribing People To Send You Emails With $50 Gift Cards
Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. ...
Should Your SEO Strategy Target the Head or the Long Tail?
If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals. ...
Tibet's Revenge
There's quite a bit of controversy over things like censoring search results. Judging by the majority of the responses I received on last week's column, most of you got the humor in it. For those who didn't, or only read the headline and first three sentences, please continue on to the punch line at the end. ...
The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...
Web Analytics 101, Part 1
Web marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. Without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. ...
Jumpstart a Viral Marketing Campaign
About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. ...
Search Ad Quality Score 101, Part 2
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. ...
Google Conversion Optimizer: The Best-Kept Secret in PPC?
Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That's right: automated bid management, available for free and using Google's proprietary data. ...
Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. You're missing an enormous opportunity by not creating a hype-free zone on your landing page. ...
Bribing People To Send You Emails With $50 Gift Cards
Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. ...
Should Your SEO Strategy Target the Head or the Long Tail?
If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals. ...
Tibet's Revenge
There's quite a bit of controversy over things like censoring search results. Judging by the majority of the responses I received on last week's column, most of you got the humor in it. For those who didn't, or only read the headline and first three sentences, please continue on to the punch line at the end. ...
The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...
Web Analytics 101, Part 1
Web marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. Without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. ...
Jumpstart a Viral Marketing Campaign
About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. ...
Search Ad Quality Score 101, Part 2
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. ...
Google Conversion Optimizer: The Best-Kept Secret in PPC?
Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That's right: automated bid management, available for free and using Google's proprietary data. ...
Saturday, January 24, 2009
A Linking Strategy Is About More Than Just Quality Content
A Linking Strategy Is About More Than Just Quality Content
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. ...
Are Rankings Still Relevant?
Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. ...
Bribing People To Send You Emails With $50 Gift Cards
Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. ...
Testing Your Online Business Plan
When a small business fails at search marketing, more often than not the problem boils down to a poorly thought-out business plan. Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development. ...
The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...
Is One-Stop Media Buying a Failed Model?
Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some things just don't fit? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago. ...
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. ...
Are Rankings Still Relevant?
Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. ...
Bribing People To Send You Emails With $50 Gift Cards
Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. ...
Testing Your Online Business Plan
When a small business fails at search marketing, more often than not the problem boils down to a poorly thought-out business plan. Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development. ...
The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...
Is One-Stop Media Buying a Failed Model?
Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some things just don't fit? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago. ...
Friday, January 23, 2009
Search Ad Quality Score 101, Part 2
Search Ad Quality Score 101, Part 2
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. ...
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. ...
Thursday, January 22, 2009
Bribing People To Send You Emails With $50 Gift Cards
Bribing People To Send You Emails With $50 Gift Cards
Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. ...
Search Ad Quality Score 101, Part 2
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. ...
The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...
Are Rankings Still Relevant?
Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. ...
7 Social Media Predictions for 2009
It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Here are seven things to look for this year. ...
Of Local Search, Love Meters, and Raking Leaves
This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy. ...
Is One-Stop Media Buying a Failed Model?
Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some things just don't fit? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago. ...
PPC Landing Pages: Surprising Examples
It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We'll look at some real-world examples to see what they're doing right, and what they're doing wrong. ...
Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. ...
Search Ad Quality Score 101, Part 2
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. ...
The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...
Are Rankings Still Relevant?
Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. ...
7 Social Media Predictions for 2009
It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Here are seven things to look for this year. ...
Of Local Search, Love Meters, and Raking Leaves
This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy. ...
Is One-Stop Media Buying a Failed Model?
Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some things just don't fit? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago. ...
PPC Landing Pages: Surprising Examples
It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We'll look at some real-world examples to see what they're doing right, and what they're doing wrong. ...
Tuesday, January 20, 2009
Of Local Search, Love Meters, and Raking Leaves
Of Local Search, Love Meters, and Raking Leaves
This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy. ...
Lies, Damned Lies, and Statistics
Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. ...
Forget Tibet; Free the Content
In China, search engines are responsible for the content to which they provide links. This means anytime the Chinese government decides that a certain type of content isn't worthy of its people, they can tell search engines not to list them. ...
Tibet's Revenge
There's quite a bit of controversy over things like censoring search results. Judging by the majority of the responses I received on last week's column, most of you got the humor in it. For those who didn't, or only read the headline and first three sentences, please continue on to the punch line at the end. ...
This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy. ...
Lies, Damned Lies, and Statistics
Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. ...
Forget Tibet; Free the Content
In China, search engines are responsible for the content to which they provide links. This means anytime the Chinese government decides that a certain type of content isn't worthy of its people, they can tell search engines not to list them. ...
Tibet's Revenge
There's quite a bit of controversy over things like censoring search results. Judging by the majority of the responses I received on last week's column, most of you got the humor in it. For those who didn't, or only read the headline and first three sentences, please continue on to the punch line at the end. ...
Monday, January 19, 2009
SearchDay | Bribing People To Send You Emails
SearchDay | Bribing People To Send You Emails
Today's search engine marketing news and opinion: Bribing People To Send You Emails With $50 Gift Cards; Google Lets Go 100 Recruiters, Reorganizes Engineering Team; Nielsen Online December 2008 Search Engine Share Rankings; and more.
SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
SearchDay | We're All Convertibles, And It's Time to Take the Top Down!
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics; PPC Landing Pages: Surprising Examples; Is Yahoo on the Verge of Naming Yang's Replacement?; and more.
SearchDay | Should You Target the Head or the Long Tail?
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC Chairman; and more.
SearchDay | 7 Social Media Predictions for 2009
Today's search engine marketing news and opinion: 7 Social Media Predictions for 2009; Search Ad Quality Score 101; Rounding Up the Usual Click Fraud Suspects; and more.
SearchDay | Don't Overlook These Link Building Opportunities
Today's search engine marketing news and opinion: Don't Overlook These Link Building Opportunities; Three Major Announcements from Microsoft Regarding Live Search; Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta); and more.
SearchDay | Use Caution When Growing Your Site
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.
SearchDay | Training Your Content Developers on SEO Copywriting
Today's search engine marketing news and opinion: Training Your Content Developers on SEO Copywriting; Tibet's Revenge; Google Maps Adds Features to Local Business Ads; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | There's No Shortcut to Good SEO
Today's search engine marketing news and opinion: There's No Shortcut to Good SEO...Or Is There?; E-mail Marketing Tips for Small Business; Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns; and more.
Today's search engine marketing news and opinion: Bribing People To Send You Emails With $50 Gift Cards; Google Lets Go 100 Recruiters, Reorganizes Engineering Team; Nielsen Online December 2008 Search Engine Share Rankings; and more.
SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
SearchDay | We're All Convertibles, And It's Time to Take the Top Down!
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics; PPC Landing Pages: Surprising Examples; Is Yahoo on the Verge of Naming Yang's Replacement?; and more.
SearchDay | Should You Target the Head or the Long Tail?
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC Chairman; and more.
SearchDay | 7 Social Media Predictions for 2009
Today's search engine marketing news and opinion: 7 Social Media Predictions for 2009; Search Ad Quality Score 101; Rounding Up the Usual Click Fraud Suspects; and more.
SearchDay | Don't Overlook These Link Building Opportunities
Today's search engine marketing news and opinion: Don't Overlook These Link Building Opportunities; Three Major Announcements from Microsoft Regarding Live Search; Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta); and more.
SearchDay | Use Caution When Growing Your Site
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.
SearchDay | Training Your Content Developers on SEO Copywriting
Today's search engine marketing news and opinion: Training Your Content Developers on SEO Copywriting; Tibet's Revenge; Google Maps Adds Features to Local Business Ads; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | There's No Shortcut to Good SEO
Today's search engine marketing news and opinion: There's No Shortcut to Good SEO...Or Is There?; E-mail Marketing Tips for Small Business; Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns; and more.
Saturday, January 17, 2009
SearchDay | Should You Target the Head or the Long Tail?
SearchDay | Should You Target the Head or the Long Tail?
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC Chairman; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | Training Your Content Developers on SEO Copywriting
Today's search engine marketing news and opinion: Training Your Content Developers on SEO Copywriting; Tibet's Revenge; Google Maps Adds Features to Local Business Ads; and more.
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC Chairman; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | Training Your Content Developers on SEO Copywriting
Today's search engine marketing news and opinion: Training Your Content Developers on SEO Copywriting; Tibet's Revenge; Google Maps Adds Features to Local Business Ads; and more.
Thursday, January 15, 2009
SearchDay | We're All Convertibles, And It's Time to Take the Top Down!
SearchDay | We're All Convertibles, And It's Time to Take the Top Down!
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics; PPC Landing Pages: Surprising Examples; Is Yahoo on the Verge of Naming Yang's Replacement?; and more.
SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
SearchDay | Should You Target the Head or the Long Tail?
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC Chairman; and more.
SearchDay | 7 Social Media Predictions for 2009
Today's search engine marketing news and opinion: 7 Social Media Predictions for 2009; Search Ad Quality Score 101; Rounding Up the Usual Click Fraud Suspects; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | Don't Overlook These Link Building Opportunities
Today's search engine marketing news and opinion: Don't Overlook These Link Building Opportunities; Three Major Announcements from Microsoft Regarding Live Search; Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta); and more.
SearchDay | Training Your Content Developers on SEO Copywriting
Today's search engine marketing news and opinion: Training Your Content Developers on SEO Copywriting; Tibet's Revenge; Google Maps Adds Features to Local Business Ads; and more.
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics; PPC Landing Pages: Surprising Examples; Is Yahoo on the Verge of Naming Yang's Replacement?; and more.
SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
SearchDay | Should You Target the Head or the Long Tail?
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC Chairman; and more.
SearchDay | 7 Social Media Predictions for 2009
Today's search engine marketing news and opinion: 7 Social Media Predictions for 2009; Search Ad Quality Score 101; Rounding Up the Usual Click Fraud Suspects; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | Don't Overlook These Link Building Opportunities
Today's search engine marketing news and opinion: Don't Overlook These Link Building Opportunities; Three Major Announcements from Microsoft Regarding Live Search; Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta); and more.
SearchDay | Training Your Content Developers on SEO Copywriting
Today's search engine marketing news and opinion: Training Your Content Developers on SEO Copywriting; Tibet's Revenge; Google Maps Adds Features to Local Business Ads; and more.
Wednesday, January 14, 2009
SearchDay | Writing Sales Copy for Conversions
SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
SearchDay | Should You Target the Head or the Long Tail?
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC Chairman; and more.
SearchDay | There's No Shortcut to Good SEO
Today's search engine marketing news and opinion: There's No Shortcut to Good SEO...Or Is There?; E-mail Marketing Tips for Small Business; Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns; and more.
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
SearchDay | Should You Target the Head or the Long Tail?
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC Chairman; and more.
SearchDay | There's No Shortcut to Good SEO
Today's search engine marketing news and opinion: There's No Shortcut to Good SEO...Or Is There?; E-mail Marketing Tips for Small Business; Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns; and more.
SearchDay | Will Social Networks Become the New Inbox?
SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.
Tuesday, January 13, 2009
SearchDay | We're All Convertibles, And It's Time to Take the Top Down!
SearchDay | We're All Convertibles, And It's Time to Take the Top Down!
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics; PPC Landing Pages: Surprising Examples; Is Yahoo on the Verge of Naming Yang's Replacement?; and more.
SearchDay | 7 Social Media Predictions for 2009
Today's search engine marketing news and opinion: 7 Social Media Predictions for 2009; Search Ad Quality Score 101; Rounding Up the Usual Click Fraud Suspects; and more.
SearchDay | There's No Shortcut to Good SEO
Today's search engine marketing news and opinion: There's No Shortcut to Good SEO...Or Is There?; E-mail Marketing Tips for Small Business; Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
SearchDay | Use Caution When Growing Your Site
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.
SearchDay | Social Media and SEO -- Friends with Benefits?
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.
SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.
SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team; Online Spending Soars Before Christmas; Keep Tabs on Santa's Whereabouts; and more.
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics; PPC Landing Pages: Surprising Examples; Is Yahoo on the Verge of Naming Yang's Replacement?; and more.
SearchDay | 7 Social Media Predictions for 2009
Today's search engine marketing news and opinion: 7 Social Media Predictions for 2009; Search Ad Quality Score 101; Rounding Up the Usual Click Fraud Suspects; and more.
SearchDay | There's No Shortcut to Good SEO
Today's search engine marketing news and opinion: There's No Shortcut to Good SEO...Or Is There?; E-mail Marketing Tips for Small Business; Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
SearchDay | Use Caution When Growing Your Site
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.
SearchDay | Social Media and SEO -- Friends with Benefits?
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.
SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.
SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team; Online Spending Soars Before Christmas; Keep Tabs on Santa's Whereabouts; and more.
Monday, January 12, 2009
SearchDay | Social Media and SEO -- Friends with Benefits?
SearchDay | Social Media and SEO -- Friends with Benefits?
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | Don't Overlook These Link Building Opportunities
Today's search engine marketing news and opinion: Don't Overlook These Link Building Opportunities; Three Major Announcements from Microsoft Regarding Live Search; Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta); and more.
SearchDay | Use Caution When Growing Your Site
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.
SearchDay | Revisiting 2008 Search Predictions
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.
SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | Don't Overlook These Link Building Opportunities
Today's search engine marketing news and opinion: Don't Overlook These Link Building Opportunities; Three Major Announcements from Microsoft Regarding Live Search; Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta); and more.
SearchDay | Use Caution When Growing Your Site
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.
SearchDay | Revisiting 2008 Search Predictions
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.
SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
Sunday, January 11, 2009
SearchDay | Will Social Networks Become the New Inbox?
SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.
SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team; Online Spending Soars Before Christmas; Keep Tabs on Santa's Whereabouts; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | There's No Shortcut to Good SEO
Today's search engine marketing news and opinion: There's No Shortcut to Good SEO...Or Is There?; E-mail Marketing Tips for Small Business; Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns; and more.
SearchDay | We're All Convertibles, And It's Time to Take the Top Down!
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics; PPC Landing Pages: Surprising Examples; Is Yahoo on the Verge of Naming Yang's Replacement?; and more.
SearchDay | Use Caution When Growing Your Site
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.
SearchDay | Social Media and SEO -- Friends with Benefits?
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.
SearchDay | Revisiting 2008 Search Predictions
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.
SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
SearchDay | Don't Overlook These Link Building Opportunities
Today's search engine marketing news and opinion: Don't Overlook These Link Building Opportunities; Three Major Announcements from Microsoft Regarding Live Search; Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta); and more.
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.
SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team; Online Spending Soars Before Christmas; Keep Tabs on Santa's Whereabouts; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | There's No Shortcut to Good SEO
Today's search engine marketing news and opinion: There's No Shortcut to Good SEO...Or Is There?; E-mail Marketing Tips for Small Business; Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns; and more.
SearchDay | We're All Convertibles, And It's Time to Take the Top Down!
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics; PPC Landing Pages: Surprising Examples; Is Yahoo on the Verge of Naming Yang's Replacement?; and more.
SearchDay | Use Caution When Growing Your Site
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.
SearchDay | Social Media and SEO -- Friends with Benefits?
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.
SearchDay | Revisiting 2008 Search Predictions
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.
SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
SearchDay | Don't Overlook These Link Building Opportunities
Today's search engine marketing news and opinion: Don't Overlook These Link Building Opportunities; Three Major Announcements from Microsoft Regarding Live Search; Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta); and more.
Saturday, January 10, 2009
SearchDay | Use Caution When Growing Your Site
SearchDay | Use Caution When Growing Your Site
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.
SearchDay | Local Search: Where's the Love?
Today's search engine marketing news and opinion: Local Search: Where's the Love?; SES Chicago 2008 Recap; YouTube Rolls Out HD, Niche Landing Pages; and more.
SearchDay | Social Media and SEO -- Friends with Benefits?
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team; Online Spending Soars Before Christmas; Keep Tabs on Santa's Whereabouts; and more.
SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.
SearchDay | Revisiting 2008 Search Predictions
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.
SearchDay | Local Search: Where's the Love?
Today's search engine marketing news and opinion: Local Search: Where's the Love?; SES Chicago 2008 Recap; YouTube Rolls Out HD, Niche Landing Pages; and more.
SearchDay | Social Media and SEO -- Friends with Benefits?
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team; Online Spending Soars Before Christmas; Keep Tabs on Santa's Whereabouts; and more.
SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.
SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.
SearchDay | Revisiting 2008 Search Predictions
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.
Thursday, January 8, 2009
SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.
SearchDay | Could the Web be the Answer to Economic Plight?
Today's search engine marketing news and opinion: Could the Web be the Answer to Economic Plight?; 5 Tips for Travel Search Marketing in a Down Economy; Google Friend Connect Beta Available for All Webmasters; and more.
SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; Keyword Discovery 101, Part 2; Google, Lessig Defend Net Neutrality Positions; and more.
SearchDay | Social Shopping: Build Long-Term Traffic and Trust
Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.
SearchDay | PPC Landing Pages: PPC Visitors Have ADD
Today's search engine marketing news and opinion: PPC Landing Pages: PPC Visitors Have ADD; Link Building Strategies in Troubled Economic Times; Google Website Optimizer Launches New Help Forum; and more.
SearchDay | Buying Links is Hard Work
Today's search engine marketing news and opinion: Buying Links is Hard Work; What Will 2009 Bring Us?; Online Video Wins the 9-5 Hour, Weekdays; and more.
SearchDay | User Ratings and Reviews: Join the Conversation
Today's search engine marketing news and opinion: User Ratings and Reviews: Join the Conversation; Citysearch Launches Application for iPhone; Google Chrome Out of Beta; and more.
SearchDay | Paid Links: A Black Hat/White Hat Discussion
Today's search engine marketing news and opinion: Paid Links: A Black Hat/White Hat Discussion; Look for SEO Opportunities in these Dire Economic Times; Yahoo Shareholder Wants Search Sold to Microsoft; and more.
SearchDay | Universal Search Should Be a Plus
Today's search engine marketing news and opinion: Universal Search Should Be a Plus; Keyword Discovery 101, Part 1; Is the Bad Economy Bringing Branding Back?; and more.
SearchDay | Is it Too Late for Holiday Search Traffic?
Today's search engine marketing news and opinion: Is it Too Late for Holiday Search Traffic?; PPC & SEO -- Two Great Tastes that Taste Great Together; Assembling Your Landing Page Optimization Dream Team; and more.
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.
SearchDay | Could the Web be the Answer to Economic Plight?
Today's search engine marketing news and opinion: Could the Web be the Answer to Economic Plight?; 5 Tips for Travel Search Marketing in a Down Economy; Google Friend Connect Beta Available for All Webmasters; and more.
SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; Keyword Discovery 101, Part 2; Google, Lessig Defend Net Neutrality Positions; and more.
SearchDay | Social Shopping: Build Long-Term Traffic and Trust
Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.
SearchDay | PPC Landing Pages: PPC Visitors Have ADD
Today's search engine marketing news and opinion: PPC Landing Pages: PPC Visitors Have ADD; Link Building Strategies in Troubled Economic Times; Google Website Optimizer Launches New Help Forum; and more.
SearchDay | Buying Links is Hard Work
Today's search engine marketing news and opinion: Buying Links is Hard Work; What Will 2009 Bring Us?; Online Video Wins the 9-5 Hour, Weekdays; and more.
SearchDay | User Ratings and Reviews: Join the Conversation
Today's search engine marketing news and opinion: User Ratings and Reviews: Join the Conversation; Citysearch Launches Application for iPhone; Google Chrome Out of Beta; and more.
SearchDay | Paid Links: A Black Hat/White Hat Discussion
Today's search engine marketing news and opinion: Paid Links: A Black Hat/White Hat Discussion; Look for SEO Opportunities in these Dire Economic Times; Yahoo Shareholder Wants Search Sold to Microsoft; and more.
SearchDay | Universal Search Should Be a Plus
Today's search engine marketing news and opinion: Universal Search Should Be a Plus; Keyword Discovery 101, Part 1; Is the Bad Economy Bringing Branding Back?; and more.
SearchDay | Is it Too Late for Holiday Search Traffic?
Today's search engine marketing news and opinion: Is it Too Late for Holiday Search Traffic?; PPC & SEO -- Two Great Tastes that Taste Great Together; Assembling Your Landing Page Optimization Dream Team; and more.
Monday, January 5, 2009
SearchDay | Revisiting 2008 Search Predictions
SearchDay | Revisiting 2008 Search Predictions
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | Local Search: Where's the Love?
Today's search engine marketing news and opinion: Local Search: Where's the Love?; SES Chicago 2008 Recap; YouTube Rolls Out HD, Niche Landing Pages; and more.
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.
SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | Local Search: Where's the Love?
Today's search engine marketing news and opinion: Local Search: Where's the Love?; SES Chicago 2008 Recap; YouTube Rolls Out HD, Niche Landing Pages; and more.
Saturday, January 3, 2009
SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.
Friday, January 2, 2009
SearchDay | User Ratings and Reviews: Join the Conversation
SearchDay | User Ratings and Reviews: Join the Conversation
Today's search engine marketing news and opinion: User Ratings and Reviews: Join the Conversation; Citysearch Launches Application for iPhone; Google Chrome Out of Beta; and more.
SearchDay | Social Shopping: Build Long-Term Traffic and Trust
Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.
SearchDay | Paid Links: A Black Hat/White Hat Discussion
Today's search engine marketing news and opinion: Paid Links: A Black Hat/White Hat Discussion; Look for SEO Opportunities in these Dire Economic Times; Yahoo Shareholder Wants Search Sold to Microsoft; and more.
SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; Keyword Discovery 101, Part 2; Google, Lessig Defend Net Neutrality Positions; and more.
Today's search engine marketing news and opinion: User Ratings and Reviews: Join the Conversation; Citysearch Launches Application for iPhone; Google Chrome Out of Beta; and more.
SearchDay | Social Shopping: Build Long-Term Traffic and Trust
Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.
SearchDay | Paid Links: A Black Hat/White Hat Discussion
Today's search engine marketing news and opinion: Paid Links: A Black Hat/White Hat Discussion; Look for SEO Opportunities in these Dire Economic Times; Yahoo Shareholder Wants Search Sold to Microsoft; and more.
SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; Keyword Discovery 101, Part 2; Google, Lessig Defend Net Neutrality Positions; and more.
Thursday, January 1, 2009
SearchDay | Will Social Networks Become the New Inbox?
SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.
SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; Keyword Discovery 101, Part 2; Google, Lessig Defend Net Neutrality Positions; and more.
SearchDay | Social Shopping: Build Long-Term Traffic and Trust
Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.
SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; Keyword Discovery 101, Part 2; Google, Lessig Defend Net Neutrality Positions; and more.
SearchDay | Social Shopping: Build Long-Term Traffic and Trust
Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.
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