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2009-04-15T10:54:00.000-07:00

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A Rose Translated Into Another Language Can Be a Thorny Thing

2009-03-01T00:04:00.001-08:00

A Rose Translated Into Another Language Can Be a Thorny Thing
To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel. What you read, or even gather from trips to major world cities, really doesn't prepare you for how things differ once you step away from the well-marked path. ...

Developing Successful Viral Marketing Ideas
A successful viral marketing campaign can increase exposure for your company and product while increasing the number of links to your site. One of the hardest parts is coming up with the idea. ...

Vote for Your Favorite Promotion Ideas
Cast your vote to help shape this column into the absolute best column it can be. Pick your favorite user-submitted idea, and enter to win an Amazon gift card. ...

Replicating the Web: Will Google Dominate Mobile Search?
With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place. ...

Social Media Marketing 101, Part 2
Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish. ...

Spending in a Tough Market
Many large organizations are looking to engage an SEO agency as an alternative to hard-to-track media buys. The SEO should make sure that goals included in a response to an RFP are related to revenue and traffic, with a stipulation around the source of the traffic. ...

The Best of Outsourced: 10 Greatest Hits

2009-02-27T02:04:00.001-08:00

The Best of Outsourced: 10 Greatest Hits
William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months. ...

International SEO Challenges and Tips
Search engine optimization for multi-national companies' Web sites comes with its own set of challenges and pitfalls. Here are a few challenges that companies with an international Web presence face, and some advice for how to create an optimal Web presence that can do well in international search engines. ...

Get More Attention with Legal PPC Ad Symbols
Have you ever tested out non-alphanumeric symbols in your PPC ads? Google discourages the use of certain symbols, but others are still allowed. ...

Maintaining an SEO Log
At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next. Once changes start occurring in organic traffic and related conversions, you can look back at your SEO log and establish some basic cause and effect. ...

Ignorance: The Trouble with People Who Claim SEO is Snake Oil

2009-02-26T02:04:00.001-08:00

Ignorance: The Trouble with People Who Claim SEO is Snake Oil
URL structure makes a difference in SEO, but it's just one of many things! Ignorant columnists making false claims about topics they don't understand are bogus! From what I can tell, writing an "interesting" and "provocative" column about SEO means facts are optional. ...

Should Google Buy Twitter?

2009-02-25T06:04:00.001-08:00

Should Google Buy Twitter?
If Google were to buy Twitter and keep it as a free tool, it would give them the hottest thing in social media right now and an area that could use some help with tracking success. Left to its own devices, Twitter could create a large chink in Google's armor. ...

Marketing your SMB with Time & Elbow Grease, Part 1
It's pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside from the time and effort it takes to research and implement these changes. ...

Social Media Marketing 101, Part 1
Before you begin any kind of social media marketing, I highly recommend setting up an account and jumping into a conversation or community. It's one thing to talk about social media, and another to experience it firsthand. You'll be a more effective social media marketer if you're already a participant. ...

Be My Valentine: Please Link to Me?
Requesting links is like asking someone to be your Valentine. You have to be sweet, and you'll get a lot of yeses simply by asking. But if you act strange, or go somewhere that you don't really belong and start asking for Valentines, all you'll get are weird looks. ...

Top 5 SEM Industry Frustrations

2009-02-23T06:04:00.001-08:00

Top 5 SEM Industry Frustrations
In the spirit of anonymous rants written by and for the people, here's a smattering of the top frustrations I'm hearing from practitioners in the search engine marketing trade. ...

Give SEO Time!
As an ethical SEO consultant, sometimes it's best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market. It's best to be clear with clients about the time it will take for them to see SEO results. ...

Marketing your SMB with Time & Elbow Grease, Part 1
It's pretty obvious everyone is hurting and everyone is tightening their belts where they can. One of the hardest things to grasp as a small business owner is where to tighten that belt, and how tight is too tight. This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments -- aside from the time and effort it takes to research and implement these changes. ...

Ignorance: The Trouble with People Who Claim SEO is Snake Oil
URL structure makes a difference in SEO, but it's just one of many things! Ignorant columnists making false claims about topics they don't understand are bogus! From what I can tell, writing an "interesting" and "provocative" column about SEO means facts are optional. ...

One PPC Landing Page, Infinite Faces
Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points. With a few simple lines of code, a landing page can be created with content that can be changed by marketers depending on the link that the user clicked on. ...

Solve Your Call Tracking Problems Now!

2009-02-18T12:04:00.001-08:00

Solve Your Call Tracking Problems Now!
Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size. ...

Getting Buy-In Is A Crucial First Step in Enterprise SEO
Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. Because the SEO is the newcomer, and the peculiar requirements of search engine optimization aren't generally understood, the SEO must first be the evangelist/teacher to the rest of the organization. ...

Top 5 SEM Industry Frustrations
In the spirit of anonymous rants written by and for the people, here's a smattering of the top frustrations I'm hearing from practitioners in the search engine marketing trade. ...

Link Building 101, Part 2
Last week, we looked at on-site linking best practices. Today, we'll look at off-page factors, with five methods you can start using right now to build links. ...

Give SEO Time!
As an ethical SEO consultant, sometimes it's best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market. It's best to be clear with clients about the time it will take for them to see SEO results. ...

Don't Believe Everything You Read
Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you decide on a retirement strategy by reading a few blog posts or a forum discussion? Probably not. Yet, some marketers choose to base their search marketing strategies on blog posts. ...

4 Ways That Facebook Can Make Big Money
Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, I give my gift to Facebook: four ways to make some big money this year. ...

How Strong is Your Search?

2009-02-17T12:04:00.001-08:00

How Strong is Your Search?
If you're not using analytics in the right way on your large site, it will be difficult to adequately track your site's traffic sources. If you're not careful, you could end up with two competing teams -- one driving paid search, and the other driving organic. ...

Local Search Tactics for Tough Economic Times

2009-02-16T12:04:00.001-08:00

Local Search Tactics for Tough Economic Times
What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you're the one chosen when the question of "where to buy" arises. ...

Google and the Obama Administration
I thought we were moving past paying back campaign favors with key positions. I thought we were changing the world. Transparency doesn't mean appointing your supporters so they can continue building their brand by plugging in familiar connectivity. ...

Should Google Buy Twitter?
If Google were to buy Twitter and keep it as a free tool, it would give them the hottest thing in social media right now and an area that could use some help with tracking success. Left to its own devices, Twitter could create a large chink in Google's armor. ...

The Great Career Debate: SEM In-House Team vs. SEM Agency

2009-02-15T02:05:00.001-08:00

The Great Career Debate: SEM In-House Team vs. SEM Agency

2009-02-14T04:05:00.001-08:00

The Great Career Debate: SEM In-House Team vs. SEM Agency
Although the list of unique challenges facing both groups is long, there are key differences to consider before you take a job in-house or with an agency. By looking at the typical client, budget, and tools/resources available for each group, you can better evaluate which career path is right for you. ...

Getting Buy-In Is A Crucial First Step in Enterprise SEO
Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy. Because the SEO is the newcomer, and the peculiar requirements of search engine optimization aren't generally understood, the SEO must first be the evangelist/teacher to the rest of the organization. ...

Don't Believe Everything You Read
Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you decide on a retirement strategy by reading a few blog posts or a forum discussion? Probably not. Yet, some marketers choose to base their search marketing strategies on blog posts. ...

Using Search to Help you with Search Engine Optimization
Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site. ...

Solve Your Call Tracking Problems Now!
Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size. ...

Local Search Tactics for Tough Economic Times
What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you're the one chosen when the question of "where to buy" arises. ...

Using Search to Help you with Search Engine Optimization

2009-02-11T00:04:00.001-08:00

Using Search to Help you with Search Engine Optimization
Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site. ...

Google and the Obama Administration
I thought we were moving past paying back campaign favors with key positions. I thought we were changing the world. Transparency doesn't mean appointing your supporters so they can continue building their brand by plugging in familiar connectivity. ...

4 Ways That Facebook Can Make Big Money
Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, I give my gift to Facebook: four ways to make some big money this year. ...

Best-Kept Secret in PPC? Part II

2009-02-10T02:04:00.001-08:00

Best-Kept Secret in PPC? Part II
Last week's discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of regulating keyword bids is especially appealing to advertisers. ...

Bribing People With $50 Gift Cards: Part Deux
We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers' ideas far exceeded expectations, and could really help push this column further along. ...

Local Search Tactics for Tough Economic Times
What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you're the one chosen when the question of "where to buy" arises. ...

Don't Believe Everything You Read
Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you decide on a retirement strategy by reading a few blog posts or a forum discussion? Probably not. Yet, some marketers choose to base their search marketing strategies on blog posts. ...

Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. ...

4 Ways That Facebook Can Make Big Money
Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Today, I give my gift to Facebook: four ways to make some big money this year. ...

Is Your Landing Page Relevant?
Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands on your Web site, you have but mere seconds to establish credibility. Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader. ...

Integrating Marketing Campaigns with Link Development
Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. ...

Google and the Obama Administration
I thought we were moving past paying back campaign favors with key positions. I thought we were changing the world. Transparency doesn't mean appointing your supporters so they can continue building their brand by plugging in familiar connectivity. ...

Link Building 101, Part 1

2009-02-07T16:06:00.001-08:00

Link Building 101, Part 1
The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards? ...

Don't Believe Everything You Read
Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you decide on a retirement strategy by reading a few blog posts or a forum discussion? Probably not. Yet, some marketers choose to base their search marketing strategies on blog posts. ...

Google and the Obama Administration
I thought we were moving past paying back campaign favors with key positions. I thought we were changing the world. Transparency doesn't mean appointing your supporters so they can continue building their brand by plugging in familiar connectivity. ...

Users and Search Engines Want the Same Things
Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development. ...

Bribing People With $50 Gift Cards: Part Deux
We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers' ideas far exceeded expectations, and could really help push this column further along. ...

Best-Kept Secret in PPC? Part II
Last week's discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of regulating keyword bids is especially appealing to advertisers. ...

Using Search to Help you with Search Engine Optimization
Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site. ...

Link Building 101, Part 1

2009-02-06T12:05:00.001-08:00

Link Building 101, Part 1
The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards? ...

Yahoo's New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn't see the outpouring of joy for Yahoo's new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I've seen for Bartz (among the digerati) is disappointing. ...

Users and Search Engines Want the Same Things
Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development. ...

What's a Yahoo Advertiser to Do?
The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. ...

Integrating Marketing Campaigns with Link Development
Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. ...

Bribing People With $50 Gift Cards: Part Deux
We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers' ideas far exceeded expectations, and could really help push this column further along. ...

Link Building 101, Part 1

2009-02-05T12:08:00.001-08:00

Link Building 101, Part 1
The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards? ...

Google and the Obama Administration
I thought we were moving past paying back campaign favors with key positions. I thought we were changing the world. Transparency doesn't mean appointing your supporters so they can continue building their brand by plugging in familiar connectivity. ...

Users and Search Engines Want the Same Things
Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development. ...

Advanced Keyword Research Checklist: Using Multiple Datasets
Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in 2009, there are additional datasets available to marketers, using mash-ups of analytics, paid and organic search, and social media. ...

Is Your Landing Page Relevant?
Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands on your Web site, you have but mere seconds to establish credibility. Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader. ...

Best-Kept Secret in PPC? Part II
Last week's discussion of Google Conversion Optimizer generated a flood of user questions. It seems the promise of simplifying the time-consuming, complicated chore of regulating keyword bids is especially appealing to advertisers. ...

Bribing People With $50 Gift Cards: Part Deux
We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers' ideas far exceeded expectations, and could really help push this column further along. ...

SEO Web Site Review: Water Filter Corner
This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success. ...

Advanced Keyword Research Checklist: Using Multiple Datasets

2009-02-04T02:04:00.001-08:00

Advanced Keyword Research Checklist: Using Multiple Datasets
Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in 2009, there are additional datasets available to marketers, using mash-ups of analytics, paid and organic search, and social media. ...

Track Those Alternate Conversions
It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions, and we're shortchanging ourselves when we look at it this way. ...

10 Ways Twitter Can Make Money
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time. ...

Yahoo's New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn't see the outpouring of joy for Yahoo's new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I've seen for Bartz (among the digerati) is disappointing. ...

What's a Yahoo Advertiser to Do?
The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. ...

Is Your Landing Page Relevant?
Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands on your Web site, you have but mere seconds to establish credibility. Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader. ...

SEO Web Site Review: Water Filter Corner

2009-02-02T22:04:00.001-08:00

SEO Web Site Review: Water Filter Corner
This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success. ...

Is Your Landing Page Relevant?
Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands on your Web site, you have but mere seconds to establish credibility. Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader. ...

A Linking Strategy Is About More Than Just Quality Content
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. ...

Web Analytics 101, Part 2
When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. ...

Bribing People With $50 Gift Cards: Part Deux
We asked what you might want to see here, and what would a promotion-monitoring component look like? The readers' ideas far exceeded expectations, and could really help push this column further along. ...

Yahoo's New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn't see the outpouring of joy for Yahoo's new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I've seen for Bartz (among the digerati) is disappointing. ...

Advanced Keyword Research Checklist: Using Multiple Datasets
Search behavior has long provided marketers with useful data for informing their search and other online marketing campaigns. But in 2009, there are additional datasets available to marketers, using mash-ups of analytics, paid and organic search, and social media. ...

Breaking the Norm with Search

2009-02-01T02:05:00.001-08:00

Breaking the Norm with Search
One untapped way to capture search traffic is to combine content of related items in new ways. Many engines, especially Google, are looking for uncommon combinations of content that typically don't exist together. ...

Yahoo's New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn't see the outpouring of joy for Yahoo's new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I've seen for Bartz (among the digerati) is disappointing. ...

Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. ...

Google Conversion Optimizer: The Best-Kept Secret in PPC?
Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That's right: automated bid management, available for free and using Google's proprietary data. ...

SEO Web Site Review: Water Filter Corner
This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success. ...

10 Ways Twitter Can Make Money
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time. ...

Web Analytics 101, Part 2
When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. ...

2009 is a Year of Change for Travel Search Marketing
The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most advanced groups of search marketers, but the industry has been under more pressure in recent months to make their campaigns count. ...

Battling Click Fraud is Important for All Involved

2009-01-31T00:04:00.001-08:00

Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact. ...

Jumpstart a Viral Marketing Campaign

2009-01-29T22:04:00.001-08:00

Jumpstart a Viral Marketing Campaign
About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. ...

10 Ways Twitter Can Make Money
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time. ...

Testing Your Online Business Plan
When a small business fails at search marketing, more often than not the problem boils down to a poorly thought-out business plan. Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development. ...

Yahoo's New Era
President Obama received a warm welcome with record-breaking fanfare, but I just didn't see the outpouring of joy for Yahoo's new chief executive. I suppose one could argue the United States is in much worse shape than Yahoo, but the lack of enthusiasm I've seen for Bartz (among the digerati) is disappointing. ...

Writing Sales Copy For Conversions, Part 2
Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. You're missing an enormous opportunity by not creating a hype-free zone on your landing page. ...

Jumpstart a Viral Marketing Campaign

2009-01-29T00:05:00.001-08:00

Jumpstart a Viral Marketing Campaign
About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. ...

The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...

A Linking Strategy Is About More Than Just Quality Content
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. ...

A Linking Strategy Is About More Than Just Quality Content

2009-01-27T14:06:00.001-08:00

A Linking Strategy Is About More Than Just Quality Content
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. ...

10 Ways Twitter Can Make Money
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users' Twitter experience, and monetize their service at the same time. ...

Are Rankings Still Relevant?
Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. ...

Web Analytics 101, Part 1
Web marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. Without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. ...

Of Local Search, Love Meters, and Raking Leaves
This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy. ...

The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...

Writing Sales Copy For Conversions, Part 2

2009-01-26T12:07:00.001-08:00

Writing Sales Copy For Conversions, Part 2
Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish. You're missing an enormous opportunity by not creating a hype-free zone on your landing page. ...

Bribing People To Send You Emails With $50 Gift Cards
Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. ...

Should Your SEO Strategy Target the Head or the Long Tail?
If you're focused on ranking for that one major keyword, having a deep Web site full of great content is necessary to achieve authority in the eyes of the search engine. So, whether or not you intended to do it, you'll be optimizing for the long tail in order to achieve your goals. ...

Tibet's Revenge
There's quite a bit of controversy over things like censoring search results. Judging by the majority of the responses I received on last week's column, most of you got the humor in it. For those who didn't, or only read the headline and first three sentences, please continue on to the punch line at the end. ...

The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...

Web Analytics 101, Part 1
Web marketers who ignore analytics are like doctors who start writing prescriptions before bothering to examine or diagnose the patient. Without looking under the hood to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. ...

Jumpstart a Viral Marketing Campaign
About to launch a viral campaign and need to energize it to increase the likelihood of success? Here are some strategies that can help jumpstart it and spread the word. ...

Search Ad Quality Score 101, Part 2
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. ...

Google Conversion Optimizer: The Best-Kept Secret in PPC?
Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. That's right: automated bid management, available for free and using Google's proprietary data. ...

A Linking Strategy Is About More Than Just Quality Content

2009-01-24T12:04:00.001-08:00

A Linking Strategy Is About More Than Just Quality Content
Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. You need to spend the time to develop a sound linking strategy, or no one will ever find your quality content. ...

Are Rankings Still Relevant?
Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. ...

Bribing People To Send You Emails With $50 Gift Cards
Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. ...

Testing Your Online Business Plan
When a small business fails at search marketing, more often than not the problem boils down to a poorly thought-out business plan. Monetizing a Web site is so much more than slapping some ads on a page and waiting for the checks to roll in. You need to create a business plan, and test viability of that plan before you spend any money on marketing and development. ...

The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...

Is One-Stop Media Buying a Failed Model?
Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some things just don't fit? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago. ...

Search Ad Quality Score 101, Part 2

2009-01-23T12:04:00.001-08:00

Search Ad Quality Score 101, Part 2
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. ...

Bribing People To Send You Emails With $50 Gift Cards

2009-01-22T14:04:00.001-08:00

Bribing People To Send You Emails With $50 Gift Cards
Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. ...

Search Ad Quality Score 101, Part 2
Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. Then you need to test, test, test. ...

The Better You Rank...the Better You Rank!
The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. ...

Are Rankings Still Relevant?
Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone. ...

7 Social Media Predictions for 2009
It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Here are seven things to look for this year. ...

Of Local Search, Love Meters, and Raking Leaves
This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy. ...

Is One-Stop Media Buying a Failed Model?
Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. Or has it? Is it possible that some things just don't fit? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago. ...

PPC Landing Pages: Surprising Examples
It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. We'll look at some real-world examples to see what they're doing right, and what they're doing wrong. ...

Of Local Search, Love Meters, and Raking Leaves

2009-01-20T14:04:00.001-08:00

Of Local Search, Love Meters, and Raking Leaves
This week saw a series of events and announcements that indicate more love for local search, despite a continually faltering economy. ...

Lies, Damned Lies, and Statistics
Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. ...

Forget Tibet; Free the Content
In China, search engines are responsible for the content to which they provide links. This means anytime the Chinese government decides that a certain type of content isn't worthy of its people, they can tell search engines not to list them. ...

Tibet's Revenge
There's quite a bit of controversy over things like censoring search results. Judging by the majority of the responses I received on last week's column, most of you got the humor in it. For those who didn't, or only read the headline and first three sentences, please continue on to the punch line at the end. ...

SearchDay | Bribing People To Send You Emails

2009-01-19T10:05:00.001-08:00

SearchDay | Bribing People To Send You Emails
Today's search engine marketing news and opinion: Bribing People To Send You Emails With $50 Gift Cards; Google Lets Go 100 Recruiters, Reorganizes Engineering Team; Nielsen Online December 2008 Search Engine Share Rankings; and more.

SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.

SearchDay | We're All Convertibles, And It's Time to Take the Top Down!
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics; PPC Landing Pages: Surprising Examples; Is Yahoo on the Verge of Naming Yang's Replacement?; and more.

SearchDay | Should You Target the Head or the Long Tail?
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC Chairman; and more.

SearchDay | 7 Social Media Predictions for 2009
Today's search engine marketing news and opinion: 7 Social Media Predictions for 2009; Search Ad Quality Score 101; Rounding Up the Usual Click Fraud Suspects; and more.

SearchDay | Don't Overlook These Link Building Opportunities
Today's search engine marketing news and opinion: Don't Overlook These Link Building Opportunities; Three Major Announcements from Microsoft Regarding Live Search; Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta); and more.

SearchDay | Use Caution When Growing Your Site
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.

SearchDay | Training Your Content Developers on SEO Copywriting
Today's search engine marketing news and opinion: Training Your Content Developers on SEO Copywriting; Tibet's Revenge; Google Maps Adds Features to Local Business Ads; and more.

SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.

SearchDay | There's No Shortcut to Good SEO
Today's search engine marketing news and opinion: There's No Shortcut to Good SEO...Or Is There?; E-mail Marketing Tips for Small Business; Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns; and more.

SearchDay | Should You Target the Head or the Long Tail?

2009-01-17T06:04:00.001-08:00

SearchDay | Should You Target the Head or the Long Tail?
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC Chairman; and more.

SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.

SearchDay | Training Your Content Developers on SEO Copywriting
Today's search engine marketing news and opinion: Training Your Content Developers on SEO Copywriting; Tibet's Revenge; Google Maps Adds Features to Local Business Ads; and more.

SearchDay | We're All Convertibles, And It's Time to Take the Top Down!

2009-01-15T22:04:00.001-08:00

SearchDay | We're All Convertibles, And It's Time to Take the Top Down!
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics; PPC Landing Pages: Surprising Examples; Is Yahoo on the Verge of Naming Yang's Replacement?; and more.

SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.

SearchDay | Should You Target the Head or the Long Tail?
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC Chairman; and more.

SearchDay | 7 Social Media Predictions for 2009
Today's search engine marketing news and opinion: 7 Social Media Predictions for 2009; Search Ad Quality Score 101; Rounding Up the Usual Click Fraud Suspects; and more.

SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.

SearchDay | Don't Overlook These Link Building Opportunities
Today's search engine marketing news and opinion: Don't Overlook These Link Building Opportunities; Three Major Announcements from Microsoft Regarding Live Search; Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta); and more.

SearchDay | Training Your Content Developers on SEO Copywriting
Today's search engine marketing news and opinion: Training Your Content Developers on SEO Copywriting; Tibet's Revenge; Google Maps Adds Features to Local Business Ads; and more.

SearchDay | Writing Sales Copy for Conversions

2009-01-14T22:04:00.001-08:00

SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.

SearchDay | Should You Target the Head or the Long Tail?
Today's search engine marketing news and opinion: Should Your SEO Strategy Target the Head or the Long Tail?; Report: Carol Bartz to Become Yahoo CEO; Obama to Nominate Former IAC Executive as FCC Chairman; and more.

SearchDay | There's No Shortcut to Good SEO
Today's search engine marketing news and opinion: There's No Shortcut to Good SEO...Or Is There?; E-mail Marketing Tips for Small Business; Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns; and more.

SearchDay | Will Social Networks Become the New Inbox?

2009-01-14T00:04:00.001-08:00

SearchDay | We're All Convertibles, And It's Time to Take the Top Down!

2009-01-13T00:06:00.001-08:00

SearchDay | We're All Convertibles, And It's Time to Take the Top Down!
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics; PPC Landing Pages: Surprising Examples; Is Yahoo on the Verge of Naming Yang's Replacement?; and more.

SearchDay | 7 Social Media Predictions for 2009
Today's search engine marketing news and opinion: 7 Social Media Predictions for 2009; Search Ad Quality Score 101; Rounding Up the Usual Click Fraud Suspects; and more.

SearchDay | There's No Shortcut to Good SEO
Today's search engine marketing news and opinion: There's No Shortcut to Good SEO...Or Is There?; E-mail Marketing Tips for Small Business; Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns; and more.

SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.

SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.

SearchDay | Use Caution When Growing Your Site
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.

SearchDay | Social Media and SEO -- Friends with Benefits?
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.

SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.

SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team; Online Spending Soars Before Christmas; Keep Tabs on Santa's Whereabouts; and more.

SearchDay | Social Media and SEO -- Friends with Benefits?

2009-01-12T00:06:00.001-08:00

SearchDay | Social Media and SEO -- Friends with Benefits?
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.

SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.

SearchDay | Don't Overlook These Link Building Opportunities
Today's search engine marketing news and opinion: Don't Overlook These Link Building Opportunities; Three Major Announcements from Microsoft Regarding Live Search; Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta); and more.

SearchDay | Use Caution When Growing Your Site
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.

SearchDay | Revisiting 2008 Search Predictions
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.

SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.

SearchDay | Will Social Networks Become the New Inbox?

2009-01-11T04:04:00.001-08:00

SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.

SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team; Online Spending Soars Before Christmas; Keep Tabs on Santa's Whereabouts; and more.

SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.

SearchDay | There's No Shortcut to Good SEO
Today's search engine marketing news and opinion: There's No Shortcut to Good SEO...Or Is There?; E-mail Marketing Tips for Small Business; Yahoo Gives Itself Permission to Change Your Search Marketing Campaigns; and more.

SearchDay | We're All Convertibles, And It's Time to Take the Top Down!
Today's search engine marketing news and opinion: Lies, Damned Lies, and Statistics; PPC Landing Pages: Surprising Examples; Is Yahoo on the Verge of Naming Yang's Replacement?; and more.

SearchDay | Use Caution When Growing Your Site
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.

SearchDay | Social Media and SEO -- Friends with Benefits?
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.

SearchDay | Revisiting 2008 Search Predictions
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.

SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.

SearchDay | Don't Overlook These Link Building Opportunities
Today's search engine marketing news and opinion: Don't Overlook These Link Building Opportunities; Three Major Announcements from Microsoft Regarding Live Search; Yahoo Gets Into the TV Business (Kinda), While TiVo Gets Into Search (Sorta); and more.

SearchDay | Use Caution When Growing Your Site

2009-01-10T02:05:00.001-08:00

SearchDay | Use Caution When Growing Your Site
Today's search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.

SearchDay | Local Search: Where's the Love?
Today's search engine marketing news and opinion: Local Search: Where's the Love?; SES Chicago 2008 Recap; YouTube Rolls Out HD, Niche Landing Pages; and more.

SearchDay | Social Media and SEO -- Friends with Benefits?
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.

SearchDay | Search Shifts and Predictions for 2009
Today's search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.

SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team; Online Spending Soars Before Christmas; Keep Tabs on Santa's Whereabouts; and more.

SearchDay | Writing Sales Copy for Conversions
Today's search engine marketing news and opinion: Forget Tibet; Free the Content; Paid Search Spend up 12% in Q4; Facebook Reaches 150 Million Users Worldwide; and more.

SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; SEO Site Structure 101; The Good, The Bad, The Ugly: Google 2008 Review; and more.

SearchDay | Revisiting 2008 Search Predictions
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?

2009-01-08T08:05:00.001-08:00

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.

SearchDay | Could the Web be the Answer to Economic Plight?
Today's search engine marketing news and opinion: Could the Web be the Answer to Economic Plight?; 5 Tips for Travel Search Marketing in a Down Economy; Google Friend Connect Beta Available for All Webmasters; and more.

SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; Keyword Discovery 101, Part 2; Google, Lessig Defend Net Neutrality Positions; and more.

SearchDay | Social Shopping: Build Long-Term Traffic and Trust
Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.

SearchDay | PPC Landing Pages: PPC Visitors Have ADD
Today's search engine marketing news and opinion: PPC Landing Pages: PPC Visitors Have ADD; Link Building Strategies in Troubled Economic Times; Google Website Optimizer Launches New Help Forum; and more.

SearchDay | Buying Links is Hard Work
Today's search engine marketing news and opinion: Buying Links is Hard Work; What Will 2009 Bring Us?; Online Video Wins the 9-5 Hour, Weekdays; and more.

SearchDay | User Ratings and Reviews: Join the Conversation
Today's search engine marketing news and opinion: User Ratings and Reviews: Join the Conversation; Citysearch Launches Application for iPhone; Google Chrome Out of Beta; and more.

SearchDay | Paid Links: A Black Hat/White Hat Discussion
Today's search engine marketing news and opinion: Paid Links: A Black Hat/White Hat Discussion; Look for SEO Opportunities in these Dire Economic Times; Yahoo Shareholder Wants Search Sold to Microsoft; and more.

SearchDay | Universal Search Should Be a Plus
Today's search engine marketing news and opinion: Universal Search Should Be a Plus; Keyword Discovery 101, Part 1; Is the Bad Economy Bringing Branding Back?; and more.

SearchDay | Is it Too Late for Holiday Search Traffic?
Today's search engine marketing news and opinion: Is it Too Late for Holiday Search Traffic?; PPC & SEO -- Two Great Tastes that Taste Great Together; Assembling Your Landing Page Optimization Dream Team; and more.

SearchDay | Revisiting 2008 Search Predictions

2009-01-05T18:06:00.001-08:00

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?

2009-01-03T12:04:00.001-08:00

SearchDay | User Ratings and Reviews: Join the Conversation

2009-01-02T04:06:00.001-08:00

SearchDay | Will Social Networks Become the New Inbox?

2009-01-01T00:05:00.001-08:00

SearchDay | Revisiting 2008 Search Predictions

2008-12-31T00:04:00.001-08:00

SearchDay | Revisiting 2008 Search Predictions
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.

SearchDay | Social Media and SEO -- Friends with Benefits?
Today's search engine marketing news and opinion: Social Media and SEO -- Friends with Benefits?; The Small Business Guide to Choosing Keyword Phrases; Hubspot Releases State of the Twittersphere Report; and more.

SearchDay | PPC Landing Pages: PPC Visitors Have ADD
Today's search engine marketing news and opinion: PPC Landing Pages: PPC Visitors Have ADD; Link Building Strategies in Troubled Economic Times; Google Website Optimizer Launches New Help Forum; and more.

SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; Keyword Discovery 101, Part 2; Google, Lessig Defend Net Neutrality Positions; and more.

SearchDay | Buying Links is Hard Work
Today's search engine marketing news and opinion: Buying Links is Hard Work; What Will 2009 Bring Us?; Online Video Wins the 9-5 Hour, Weekdays; and more.

SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team; Online Spending Soars Before Christmas; Keep Tabs on Santa's Whereabouts; and more.

SearchDay | Local Search: Where's the Love?
Today's search engine marketing news and opinion: Local Search: Where's the Love?; SES Chicago 2008 Recap; YouTube Rolls Out HD, Niche Landing Pages; and more.

SearchDay | User Ratings and Reviews: Join the Conversation

2008-12-29T20:06:00.001-08:00

SearchDay | User Ratings and Reviews: Join the Conversation
Today's search engine marketing news and opinion: User Ratings and Reviews: Join the Conversation; Citysearch Launches Application for iPhone; Google Chrome Out of Beta; and more.

SearchDay | Local Search: Where's the Love?
Today's search engine marketing news and opinion: Local Search: Where's the Love?; SES Chicago 2008 Recap; YouTube Rolls Out HD, Niche Landing Pages; and more.

SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; Keyword Discovery 101, Part 2; Google, Lessig Defend Net Neutrality Positions; and more.

SearchDay | Revisiting 2008 Search Predictions
Today's search engine marketing news and opinion: Revisiting 2008 Search Predictions; SEO Site Structure 101; Holiday E-Commerce Sales Flat Overall; and more.

SearchDay | Social Shopping: Build Long-Term Traffic and Trust
Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.

SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team; Online Spending Soars Before Christmas; Keep Tabs on Santa's Whereabouts; and more.

SearchDay | PPC Landing Pages: PPC Visitors Have ADD
Today's search engine marketing news and opinion: PPC Landing Pages: PPC Visitors Have ADD; Link Building Strategies in Troubled Economic Times; Google Website Optimizer Launches New Help Forum; and more.

SearchDay | Universal Search Should Be a Plus

2008-12-28T10:07:00.001-08:00

SearchDay | Universal Search Should Be a Plus
Today's search engine marketing news and opinion: Universal Search Should Be a Plus; Keyword Discovery 101, Part 1; Is the Bad Economy Bringing Branding Back?; and more.

SearchDay | Social Shopping: Build Long-Term Traffic and Trust
Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?

2008-12-27T06:04:00.001-08:00

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.

SearchDay | Social Shopping: Build Long-Term Traffic and Trust
Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.

SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; Keyword Discovery 101, Part 2; Google, Lessig Defend Net Neutrality Positions; and more.

SearchDay | Paid Links: A Black Hat/White Hat Discussion
Today's search engine marketing news and opinion: Paid Links: A Black Hat/White Hat Discussion; Look for SEO Opportunities in these Dire Economic Times; Yahoo Shareholder Wants Search Sold to Microsoft; and more.

SearchDay | Is it Too Late for Holiday Search Traffic?
Today's search engine marketing news and opinion: Is it Too Late for Holiday Search Traffic?; PPC & SEO -- Two Great Tastes that Taste Great Together; Assembling Your Landing Page Optimization Dream Team; and more.

SearchDay | Buying Links is Hard Work
Today's search engine marketing news and opinion: Buying Links is Hard Work; What Will 2009 Bring Us?; Online Video Wins the 9-5 Hour, Weekdays; and more.

SearchDay | User Ratings and Reviews: Join the Conversation
Today's search engine marketing news and opinion: User Ratings and Reviews: Join the Conversation; Citysearch Launches Application for iPhone; Google Chrome Out of Beta; and more.

SearchDay | PPC Landing Pages: PPC Visitors Have ADD
Today's search engine marketing news and opinion: PPC Landing Pages: PPC Visitors Have ADD; Link Building Strategies in Troubled Economic Times; Google Website Optimizer Launches New Help Forum; and more.

SearchDay | Paid Links: A Black Hat/White Hat Discussion

2008-12-25T22:05:00.001-08:00

SearchDay | Paid Links: A Black Hat/White Hat Discussion
Today's search engine marketing news and opinion: Paid Links: A Black Hat/White Hat Discussion; Look for SEO Opportunities in these Dire Economic Times; Yahoo Shareholder Wants Search Sold to Microsoft; and more.

SearchDay | Local Search: Where's the Love?

2008-12-23T22:05:00.001-08:00

SearchDay | Local Search: Where's the Love?
Today's search engine marketing news and opinion: Local Search: Where's the Love?; SES Chicago 2008 Recap; YouTube Rolls Out HD, Niche Landing Pages; and more.

SearchDay | PPC Landing Pages: PPC Visitors Have ADD

2008-12-21T16:06:00.001-08:00

SearchDay | PPC Landing Pages: PPC Visitors Have ADD
Today's search engine marketing news and opinion: PPC Landing Pages: PPC Visitors Have ADD; Link Building Strategies in Troubled Economic Times; Google Website Optimizer Launches New Help Forum; and more.

SearchDay | Social Shopping: Build Long-Term Traffic and Trust
Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.

SearchDay | Social Shopping: Build Long-Term Traffic and Trust

2008-12-20T10:05:00.001-08:00

SearchDay | Social Shopping: Build Long-Term Traffic and Trust
Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.

SearchDay | Paid Links: A Black Hat/White Hat Discussion
Today's search engine marketing news and opinion: Paid Links: A Black Hat/White Hat Discussion; Look for SEO Opportunities in these Dire Economic Times; Yahoo Shareholder Wants Search Sold to Microsoft; and more.

SearchDay | User Ratings and Reviews: Join the Conversation
Today's search engine marketing news and opinion: User Ratings and Reviews: Join the Conversation; Citysearch Launches Application for iPhone; Google Chrome Out of Beta; and more.

SearchDay | PPC Landing Pages: PPC Visitors Have ADD

2008-12-19T12:05:00.001-08:00

SearchDay | High-Value Link Building is Hard Work

2008-12-18T10:05:00.001-08:00

SearchDay | High-Value Link Building is Hard Work
Today's search engine marketing news and opinion: High-Value Link Building is Hard Work; An Open Letter to Retailers Concerning Black Friday; Cyber Monday Spending Up 15%; and more.

SearchDay | Post-Cyber Monday Marketing Ideas
Today's search engine marketing news and opinion: Post-Cyber Monday Marketing Ideas; Link Building, Circa 2008; SEMPO's Annual State of the Market Survey Open Now Open; and more.

SearchDay | Paid Links: A Black Hat/White Hat Discussion
Today's search engine marketing news and opinion: Paid Links: A Black Hat/White Hat Discussion; Look for SEO Opportunities in these Dire Economic Times; Yahoo Shareholder Wants Search Sold to Microsoft; and more.

SearchDay | Universal Search Should Be a Plus
Today's search engine marketing news and opinion: Universal Search Should Be a Plus; Keyword Discovery 101, Part 1; Is the Bad Economy Bringing Branding Back?; and more.

SearchDay | Is it Too Late for Holiday Search Traffic?
Today's search engine marketing news and opinion: Is it Too Late for Holiday Search Traffic?; PPC & SEO -- Two Great Tastes that Taste Great Together; Assembling Your Landing Page Optimization Dream Team; and more.

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.

SearchDay | Could the Web be the Answer to Economic Plight?
Today's search engine marketing news and opinion: Could the Web be the Answer to Economic Plight?; 5 Tips for Travel Search Marketing in a Down Economy; Google Friend Connect Beta Available for All Webmasters; and more.

SearchDay | Social Shopping: Build Long-Term Traffic and Trust
Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.

SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; Keyword Discovery 101, Part 2; Google, Lessig Defend Net Neutrality Positions; and more.

SearchDay | Is it Too Late for Holiday Search Traffic?

2008-12-17T12:05:00.001-08:00

SearchDay | Is it Too Late for Holiday Search Traffic?
Today's search engine marketing news and opinion: Is it Too Late for Holiday Search Traffic?; PPC & SEO -- Two Great Tastes that Taste Great Together; Assembling Your Landing Page Optimization Dream Team; and more.

SearchDay | Will Social Networks Become the New Inbox?
Today's search engine marketing news and opinion: Will Social Networks Become the New Inbox?; Keyword Discovery 101, Part 2; Google, Lessig Defend Net Neutrality Positions; and more.

SearchDay | High-Value Link Building is Hard Work
Today's search engine marketing news and opinion: High-Value Link Building is Hard Work; An Open Letter to Retailers Concerning Black Friday; Cyber Monday Spending Up 15%; and more.

SearchDay | User Ratings and Reviews: Join the Conversation
Today's search engine marketing news and opinion: User Ratings and Reviews: Join the Conversation; Citysearch Launches Application for iPhone; Google Chrome Out of Beta; and more.

SearchDay | Universal Search Should Be a Plus
Today's search engine marketing news and opinion: Universal Search Should Be a Plus; Keyword Discovery 101, Part 1; Is the Bad Economy Bringing Branding Back?; and more.

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.

SearchDay | Post-Cyber Monday Marketing Ideas
Today's search engine marketing news and opinion: Post-Cyber Monday Marketing Ideas; Link Building, Circa 2008; SEMPO's Annual State of the Market Survey Open Now Open; and more.

SearchDay | Social Shopping: Build Long-Term Traffic and Trust
Today's search engine marketing news and opinion: Social Shopping: Build Long-Term Traffic and Trust; Google Product Search + Mobile = The Future?; Yahoo! Unveils Social Inbox; and more.

SearchDay | Paid Links: A Black Hat/White Hat Discussion
Today's search engine marketing news and opinion: Paid Links: A Black Hat/White Hat Discussion; Look for SEO Opportunities in these Dire Economic Times; Yahoo Shareholder Wants Search Sold to Microsoft; and more.

SearchDay | Could the Web be the Answer to Economic Plight?

2008-12-15T06:04:00.001-08:00

SearchDay | Could the Web be the Answer to Economic Plight?
Today's search engine marketing news and opinion: Could the Web be the Answer to Economic Plight?; 5 Tips for Travel Search Marketing in a Down Economy; Google Friend Connect Beta Available for All Webmasters; and more.

SearchDay | High-Value Link Building is Hard Work
Today's search engine marketing news and opinion: High-Value Link Building is Hard Work; An Open Letter to Retailers Concerning Black Friday; Cyber Monday Spending Up 15%; and more.

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.

SearchDay | Social Community: Free Pancakes Anyone?
Today's search engine marketing news and opinion: Social Community: Free Pancakes Anyone?; A Look Back, and a New Beginning; Yahoo and Ask.com Reveal Top Searches for 2008; and more.

SearchDay | Paid Links: A Black Hat/White Hat Discussion
Today's search engine marketing news and opinion: Paid Links: A Black Hat/White Hat Discussion; Look for SEO Opportunities in these Dire Economic Times; Yahoo Shareholder Wants Search Sold to Microsoft; and more.

SearchDay | Is it Too Late for Holiday Search Traffic?

2008-12-11T18:05:00.001-08:00

SearchDay | Assembling Your Landing Page Optimization Dream Team

2008-12-10T20:04:00.001-08:00

SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team, Part 2; Is Your Site Browser-Ready for the Holidays?; Only 11% of Social Network Users Will Make a Purchase Based on Advertising; and more.

SearchDay | High-Value Link Building is Hard Work
Today's search engine marketing news and opinion: High-Value Link Building is Hard Work; An Open Letter to Retailers Concerning Black Friday; Cyber Monday Spending Up 15%; and more.

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.

SearchDay | Post-Cyber Monday Marketing Ideas
Today's search engine marketing news and opinion: Post-Cyber Monday Marketing Ideas; Link Building, Circa 2008; SEMPO's Annual State of the Market Survey Open Now Open; and more.

SearchDay | Universal Search Should Be a Plus
Today's search engine marketing news and opinion: Universal Search Should Be a Plus; Keyword Discovery 101, Part 1; Is the Bad Economy Bringing Branding Back?; and more.

SearchDay | How to Communicate SEO Value
Today's search engine marketing news and opinion: Great Expectations: How to Communicate SEO Value; Retail Search Ad Spend Up 33% So Far in Q4; Live Search Adds Shopping and Flight Instant Answers; and more.

SearchDay | Selling SEO During an Economic Downturn
Today's search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.

SearchDay | 25 Design Best Practices for Your Small Business Web Site
Today's search engine marketing news and opinion: 25 Design Best Practices for Your Small Business Web Site; Keyword Research for Search Engine Optimization; LinkedIn's New Search Platform Goes Live; and more.

SearchDay | 25 Design Best Practices for Your Small Business Web Site

2008-12-09T20:05:00.001-08:00

SearchDay | 25 Design Best Practices for Your Small Business Web Site
Today's search engine marketing news and opinion: 25 Design Best Practices for Your Small Business Web Site; Keyword Research for Search Engine Optimization; LinkedIn's New Search Platform Goes Live; and more.

SearchDay | How to Communicate SEO Value
Today's search engine marketing news and opinion: Great Expectations: How to Communicate SEO Value; Retail Search Ad Spend Up 33% So Far in Q4; Live Search Adds Shopping and Flight Instant Answers; and more.

SearchDay | Post-Cyber Monday Marketing Ideas
Today's search engine marketing news and opinion: Post-Cyber Monday Marketing Ideas; Link Building, Circa 2008; SEMPO's Annual State of the Market Survey Open Now Open; and more.

SearchDay | Could the Web be the Answer to Economic Plight?
Today's search engine marketing news and opinion: Could the Web be the Answer to Economic Plight?; 5 Tips for Travel Search Marketing in a Down Economy; Google Friend Connect Beta Available for All Webmasters; and more.

SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team, Part 2; Is Your Site Browser-Ready for the Holidays?; Only 11% of Social Network Users Will Make a Purchase Based on Advertising; and more.

SearchDay | Social Community: Free Pancakes Anyone?
Today's search engine marketing news and opinion: Social Community: Free Pancakes Anyone?; A Look Back, and a New Beginning; Yahoo and Ask.com Reveal Top Searches for 2008; and more.

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.

SearchDay | High-Value Link Building is Hard Work
Today's search engine marketing news and opinion: High-Value Link Building is Hard Work; An Open Letter to Retailers Concerning Black Friday; Cyber Monday Spending Up 15%; and more.

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?

2008-12-08T14:04:00.001-08:00

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.

SearchDay | Could the Web be the Answer to Economic Plight?
Today's search engine marketing news and opinion: Could the Web be the Answer to Economic Plight?; 5 Tips for Travel Search Marketing in a Down Economy; Google Friend Connect Beta Available for All Webmasters; and more.

SearchDay | I Love Crazy Link Ideas
Today's search engine marketing news and opinion: I Love Crazy Link Ideas; Quality Score Mysteries and Great PPC Learning Resources; Ballmer Says No to post-Yang Yahoo Acquisition; and more.

SearchDay | Social Community: Free Pancakes Anyone?
Today's search engine marketing news and opinion: Social Community: Free Pancakes Anyone?; A Look Back, and a New Beginning; Yahoo and Ask.com Reveal Top Searches for 2008; and more.

SearchDay | Selling SEO During an Economic Downturn
Today's search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.

SearchDay | Post-Cyber Monday Marketing Ideas
Today's search engine marketing news and opinion: Post-Cyber Monday Marketing Ideas; Link Building, Circa 2008; SEMPO's Annual State of the Market Survey Open Now Open; and more.

SearchDay | High-Value Link Building is Hard Work
Today's search engine marketing news and opinion: High-Value Link Building is Hard Work; An Open Letter to Retailers Concerning Black Friday; Cyber Monday Spending Up 15%; and more.

SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team, Part 2; Is Your Site Browser-Ready for the Holidays?; Only 11% of Social Network Users Will Make a Purchase Based on Advertising; and more.

SearchDay | How to Communicate SEO Value
Today's search engine marketing news and opinion: Great Expectations: How to Communicate SEO Value; Retail Search Ad Spend Up 33% So Far in Q4; Live Search Adds Shopping and Flight Instant Answers; and more.

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?

2008-12-07T08:06:00.001-08:00

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.

SearchDay | High-Value Link Building is Hard Work
Today's search engine marketing news and opinion: High-Value Link Building is Hard Work; An Open Letter to Retailers Concerning Black Friday; Cyber Monday Spending Up 15%; and more.

SearchDay | Could the Web be the Answer to Economic Plight?
Today's search engine marketing news and opinion: Could the Web be the Answer to Economic Plight?; 5 Tips for Travel Search Marketing in a Down Economy; Google Friend Connect Beta Available for All Webmasters; and more.

SearchDay | Selling SEO During an Economic Downturn
Today's search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.

SearchDay | 25 Design Best Practices for Your Small Business Web Site
Today's search engine marketing news and opinion: 25 Design Best Practices for Your Small Business Web Site; Keyword Research for Search Engine Optimization; LinkedIn's New Search Platform Goes Live; and more.

SearchDay | Post-Cyber Monday Marketing Ideas
Today's search engine marketing news and opinion: Post-Cyber Monday Marketing Ideas; Link Building, Circa 2008; SEMPO's Annual State of the Market Survey Open Now Open; and more.

SearchDay | I Love Crazy Link Ideas
Today's search engine marketing news and opinion: I Love Crazy Link Ideas; Quality Score Mysteries and Great PPC Learning Resources; Ballmer Says No to post-Yang Yahoo Acquisition; and more.

SearchDay | Social Community: Free Pancakes Anyone?
Today's search engine marketing news and opinion: Social Community: Free Pancakes Anyone?; A Look Back, and a New Beginning; Yahoo and Ask.com Reveal Top Searches for 2008; and more.

SearchDay | I Love Crazy Link Ideas

2008-12-06T12:06:00.001-08:00

SearchDay | I Love Crazy Link Ideas
Today's search engine marketing news and opinion: I Love Crazy Link Ideas; Quality Score Mysteries and Great PPC Learning Resources; Ballmer Says No to post-Yang Yahoo Acquisition; and more.

SearchDay | Social Community: Free Pancakes Anyone?
Today's search engine marketing news and opinion: Social Community: Free Pancakes Anyone?; A Look Back, and a New Beginning; Yahoo and Ask.com Reveal Top Searches for 2008; and more.

SearchDay | Selling SEO During an Economic Downturn
Today's search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.

SearchDay | 25 Design Best Practices for Your Small Business Web Site
Today's search engine marketing news and opinion: 25 Design Best Practices for Your Small Business Web Site; Keyword Research for Search Engine Optimization; LinkedIn's New Search Platform Goes Live; and more.

SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team, Part 2; Is Your Site Browser-Ready for the Holidays?; Only 11% of Social Network Users Will Make a Purchase Based on Advertising; and more.

SearchDay | How to Communicate SEO Value
Today's search engine marketing news and opinion: Great Expectations: How to Communicate SEO Value; Retail Search Ad Spend Up 33% So Far in Q4; Live Search Adds Shopping and Flight Instant Answers; and more.

SearchDay | High-Value Link Building is Hard Work
Today's search engine marketing news and opinion: High-Value Link Building is Hard Work; An Open Letter to Retailers Concerning Black Friday; Cyber Monday Spending Up 15%; and more.

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.

SearchDay | Post-Cyber Monday Marketing Ideas
Today's search engine marketing news and opinion: Post-Cyber Monday Marketing Ideas; Link Building, Circa 2008; SEMPO's Annual State of the Market Survey Open Now Open; and more.

SearchDay | Could the Web be the Answer to Economic Plight?
Today's search engine marketing news and opinion: Could the Web be the Answer to Economic Plight?; 5 Tips for Travel Search Marketing in a Down Economy; Google Friend Connect Beta Available for All Webmasters; and more.

SearchDay | High-Value Link Building is Hard Work

2008-12-05T12:05:00.001-08:00

SearchDay | High-Value Link Building is Hard Work
Today's search engine marketing news and opinion: High-Value Link Building is Hard Work; An Open Letter to Retailers Concerning Black Friday; Cyber Monday Spending Up 15%; and more.

SearchDay | Yahoo's Next Move
Today's search engine marketing news and opinion: Yahoo's Next Move; Marketing Pitches: Don't Strike Out With Your Audience; Google AdWords Launches Search-Based Keyword Tool; and more.

SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team, Part 2; Is Your Site Browser-Ready for the Holidays?; Only 11% of Social Network Users Will Make a Purchase Based on Advertising; and more.

SearchDay | Social Community: Free Pancakes Anyone?
Today's search engine marketing news and opinion: Social Community: Free Pancakes Anyone?; A Look Back, and a New Beginning; Yahoo and Ask.com Reveal Top Searches for 2008; and more.

SearchDay | 25 Design Best Practices for Your Small Business Web Site
Today's search engine marketing news and opinion: 25 Design Best Practices for Your Small Business Web Site; Keyword Research for Search Engine Optimization; LinkedIn's New Search Platform Goes Live; and more.

SearchDay | PPC Landing Pages: The End of the Line -- Or the Beginning?
Today's search engine marketing news and opinion: PPC Landing Pages: The End of the Line -- Or the Beginning?; How the Wal-mart Grinch Stole Black Friday Link Love; Yahoo Adds Search Assist to Image Search; and more.

SearchDay | Selling SEO During an Economic Downturn
Today's search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.

SearchDay | How to Communicate SEO Value

2008-12-04T12:04:00.001-08:00

SearchDay | How to Communicate SEO Value
Today's search engine marketing news and opinion: Great Expectations: How to Communicate SEO Value; Retail Search Ad Spend Up 33% So Far in Q4; Live Search Adds Shopping and Flight Instant Answers; and more.

SearchDay | Selling SEO During an Economic Downturn
Today's search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.

SearchDay | SEO Dreams are Made of This
Today's search engine marketing news and opinion: SEO Dreams are Made of This; The Future of Google's Search Personalization; Jerry Yang to Step Down as Yahoo CEO; and more.

SearchDay | Yahoo's Next Move
Today's search engine marketing news and opinion: Yahoo's Next Move; Marketing Pitches: Don't Strike Out With Your Audience; Google AdWords Launches Search-Based Keyword Tool; and more.

SearchDay | Social Community: Free Pancakes Anyone?
Today's search engine marketing news and opinion: Social Community: Free Pancakes Anyone?; A Look Back, and a New Beginning; Yahoo and Ask.com Reveal Top Searches for 2008; and more.

SearchDay | I Love Crazy Link Ideas
Today's search engine marketing news and opinion: I Love Crazy Link Ideas; Quality Score Mysteries and Great PPC Learning Resources; Ballmer Says No to post-Yang Yahoo Acquisition; and more.

SearchDay | High-Value Link Building is Hard Work
Today's search engine marketing news and opinion: High-Value Link Building is Hard Work; An Open Letter to Retailers Concerning Black Friday; Cyber Monday Spending Up 15%; and more.

SearchDay | Selling SEO During an Economic Downturn

2008-12-03T14:04:00.001-08:00

SearchDay | Selling SEO During an Economic Downturn
Today's search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.

SearchDay | Social Community: Free Pancakes Anyone?
Today's search engine marketing news and opinion: Social Community: Free Pancakes Anyone?; A Look Back, and a New Beginning; Yahoo and Ask.com Reveal Top Searches for 2008; and more.

SearchDay | Offline and Online Conversions Tracking: Increase Your ROI
Today's search engine marketing news and opinion: Offline and Online Conversions Tracking: Increase Your ROI; Looking for Holiday PPC Tips?; Google Adds Voice Search to iPhone Search App; and more.

SearchDay | Yahoo's Next Move
Today's search engine marketing news and opinion: Yahoo's Next Move; Marketing Pitches: Don't Strike Out With Your Audience; Google AdWords Launches Search-Based Keyword Tool; and more.

SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team, Part 2; Is Your Site Browser-Ready for the Holidays?; Only 11% of Social Network Users Will Make a Purchase Based on Advertising; and more.

SearchDay | President 2.0
Today's search engine marketing news and opinion: President 2.0; Creating Simple, Yet Impressive Charts; Blog Content Influences Consumer Buying Behavior; and more.

SearchDay | I Love Crazy Link Ideas
Today's search engine marketing news and opinion: I Love Crazy Link Ideas; Quality Score Mysteries and Great PPC Learning Resources; Ballmer Says No to post-Yang Yahoo Acquisition; and more.

SearchDay | President 2.0

2008-12-02T14:04:00.001-08:00

SearchDay | President 2.0
Today's search engine marketing news and opinion: President 2.0; Creating Simple, Yet Impressive Charts; Blog Content Influences Consumer Buying Behavior; and more.

SearchDay | I Love Crazy Link Ideas
Today's search engine marketing news and opinion: I Love Crazy Link Ideas; Quality Score Mysteries and Great PPC Learning Resources; Ballmer Says No to post-Yang Yahoo Acquisition; and more.

SearchDay | Offline and Online Conversions Tracking: Increase Your ROI
Today's search engine marketing news and opinion: Offline and Online Conversions Tracking: Increase Your ROI; Looking for Holiday PPC Tips?; Google Adds Voice Search to iPhone Search App; and more.

SearchDay | 25 Design Best Practices for Your Small Business Web Site
Today's search engine marketing news and opinion: 25 Design Best Practices for Your Small Business Web Site; Keyword Research for Search Engine Optimization; LinkedIn's New Search Platform Goes Live; and more.

SearchDay | Yahoo's Next Move
Today's search engine marketing news and opinion: Yahoo's Next Move; Marketing Pitches: Don't Strike Out With Your Audience; Google AdWords Launches Search-Based Keyword Tool; and more.

SearchDay | SEO Dreams are Made of This
Today's search engine marketing news and opinion: SEO Dreams are Made of This; The Future of Google's Search Personalization; Jerry Yang to Step Down as Yahoo CEO; and more.

SearchDay | 25 Design Best Practices for Your Small Business Web Site

2008-12-01T08:04:00.001-08:00

SearchDay | 25 Design Best Practices for Your Small Business Web Site
Today's search engine marketing news and opinion: 25 Design Best Practices for Your Small Business Web Site; Keyword Research for Search Engine Optimization; LinkedIn's New Search Platform Goes Live; and more.

SearchDay | SEO Dreams are Made of This
Today's search engine marketing news and opinion: SEO Dreams are Made of This; The Future of Google's Search Personalization; Jerry Yang to Step Down as Yahoo CEO; and more.

SearchDay | Selling SEO During an Economic Downturn
Today's search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.

SearchDay | Use Online Public Relations for Link Marketing
Today's search engine marketing news and opinion: Use Online Public Relations for Link Marketing; The Good, the Bad and the Ugly: Click-Through and Conversion Rates; Google Site Search Offers On Demand Indexing; and more.

SearchDay | Offline and Online Conversions Tracking: Increase Your ROI
Today's search engine marketing news and opinion: Offline and Online Conversions Tracking: Increase Your ROI; Looking for Holiday PPC Tips?; Google Adds Voice Search to iPhone Search App; and more.

SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team, Part 2; Is Your Site Browser-Ready for the Holidays?; Only 11% of Social Network Users Will Make a Purchase Based on Advertising; and more.

SearchDay | I Love Crazy Link Ideas
Today's search engine marketing news and opinion: I Love Crazy Link Ideas; Quality Score Mysteries and Great PPC Learning Resources; Ballmer Says No to post-Yang Yahoo Acquisition; and more.

SearchDay | How to Communicate SEO Value
Today's search engine marketing news and opinion: Great Expectations: How to Communicate SEO Value; Retail Search Ad Spend Up 33% So Far in Q4; Live Search Adds Shopping and Flight Instant Answers; and more.

SearchDay | President 2.0
Today's search engine marketing news and opinion: President 2.0; Creating Simple, Yet Impressive Charts; Blog Content Influences Consumer Buying Behavior; and more.

SearchDay | Selling SEO During an Economic Downturn

2008-11-30T10:05:00.001-08:00

SearchDay | Selling SEO During an Economic Downturn
Today's search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.

SearchDay | SEO Dreams are Made of This
Today's search engine marketing news and opinion: SEO Dreams are Made of This; The Future of Google's Search Personalization; Jerry Yang to Step Down as Yahoo CEO; and more.

SearchDay | How to Communicate SEO Value
Today's search engine marketing news and opinion: Great Expectations: How to Communicate SEO Value; Retail Search Ad Spend Up 33% So Far in Q4; Live Search Adds Shopping and Flight Instant Answers; and more.

SearchDay | Yahoo's Next Move
Today's search engine marketing news and opinion: Yahoo's Next Move; Marketing Pitches: Don't Strike Out With Your Audience; Google AdWords Launches Search-Based Keyword Tool; and more.

SearchDay | I Love Crazy Link Ideas
Today's search engine marketing news and opinion: I Love Crazy Link Ideas; Quality Score Mysteries and Great PPC Learning Resources; Ballmer Says No to post-Yang Yahoo Acquisition; and more.

SearchDay | 25 Design Best Practices for Your Small Business Web Site
Today's search engine marketing news and opinion: 25 Design Best Practices for Your Small Business Web Site; Keyword Research for Search Engine Optimization; LinkedIn's New Search Platform Goes Live; and more.

SearchDay | Assembling Your Landing Page Optimization Dream Team
Today's search engine marketing news and opinion: Assembling Your Landing Page Optimization Dream Team, Part 2; Is Your Site Browser-Ready for the Holidays?; Only 11% of Social Network Users Will Make a Purchase Based on Advertising; and more.

SearchDay | 25 Design Best Practices for Your Small Business Web Site

2008-11-29T04:04:00.001-08:00

SearchDay | President 2.0

2008-11-25T08:05:00.001-08:00

SearchDay | President 2.0
Today's search engine marketing news and opinion: President 2.0; Creating Simple, Yet Impressive Charts; Blog Content Influences Consumer Buying Behavior; and more.

SearchDay | Google AdWords Quality Score -- That's Old-School for SEO
Today's search engine marketing news and opinion: Google AdWords Quality Score -- That's Old-School for SEO; Six Things You Might Be Doing Wrong (And How to Fix Them); Microsoft Strikes Toolbar Agreement with Sun; and more.

SearchDay | Yahoo's Next Move
Today's search engine marketing news and opinion: Yahoo's Next Move; Marketing Pitches: Don't Strike Out With Your Audience; Google AdWords Launches Search-Based Keyword Tool; and more.

SearchDay | Selling SEO During an Economic Downturn
Today's search engine marketing news and opinion: Selling SEO During an Economic Downturn; Searching for Something to Watch; Yahoo Introduces Glue Pages to the U.S.; and more.

SearchDay | I Love Crazy Link Ideas
Today's search engine marketing news and opinion: I Love Crazy Link Ideas; Quality Score Mysteries and Great PPC Learning Resources; Ballmer Says No to post-Yang Yahoo Acquisition; and more.

SearchDay | SEO Dreams are Made of This
Today's search engine marketing news and opinion: SEO Dreams are Made of This; The Future of Google's Search Personalization; Jerry Yang to Step Down as Yahoo CEO; and more.

SearchDay | Offline and Online Conversions Tracking: Increase Your ROI
Today's search engine marketing news and opinion: Offline and Online Conversions Tracking: Increase Your ROI; Looking for Holiday PPC Tips?; Google Adds Voice Search to iPhone Search App; and more.

SearchDay | Must We Unlock the Deep Web?
Today's search engine marketing news and opinion: Must We Unlock the Deep Web?; Assembling Your Landing Page Optimization Dream Team; Google Updates Search Results for iPhone; and more.

SearchDay | Use Online Public Relations for Link Marketing

2008-11-24T02:05:00.001-08:00

SearchDay | Use Online Public Relations for Link Marketing
Today's search engine marketing news and opinion: Use Online Public Relations for Link Marketing; The Good, the Bad and the Ugly: Click-Through and Conversion Rates; Google Site Search Offers On Demand Indexing; and more.

SearchDay | I Love Crazy Link Ideas
Today's search engine marketing news and opinion: I Love Crazy Link Ideas; Quality Score Mysteries and Great PPC Learning Resources; Ballmer Says No to post-Yang Yahoo Acquisition; and more.

SearchDay | Travel Brands Walking a Social Media Tight Rope
Today's search engine marketing news and opinion: Travel Brands Walking a Social Media Tight Rope; SES Chicago 2008 Invitation and Primer ; Ballmer Says No to Yahoo Acquisition, Maybe to Search Deal; and more.

SearchDay | Must We Unlock the Deep Web?
Today's search engine marketing news and opinion: Must We Unlock the Deep Web?; Assembling Your Landing Page Optimization Dream Team; Google Updates Search Results for iPhone; and more.

SearchDay | Offline and Online Conversions Tracking: Increase Your ROI
Today's search engine marketing news and opinion: Offline and Online Conversions Tracking: Increase Your ROI; Looking for Holiday PPC Tips?; Google Adds Voice Search to iPhone Search App; and more.

SearchDay | Yahoo's Next Move
Today's search engine marketing news and opinion: Yahoo's Next Move; Marketing Pitches: Don't Strike Out With Your Audience; Google AdWords Launches Search-Based Keyword Tool; and more.

SearchDay | Universal Search: The (War) Elephant in the Room
Today's search engine marketing news and opinion: Universal Search: The (War) Elephant in the Room; Build Your SEM Network -- Get LinkedIn; Google's Schmidt Will Not Be Obama's CTO; and more.

SearchDay | SEO Dreams are Made of This
Today's search engine marketing news and opinion: SEO Dreams are Made of This; The Future of Google's Search Personalization; Jerry Yang to Step Down as Yahoo CEO; and more.

SearchDay | I Love Crazy Link Ideas

2008-11-23T04:04:00.001-08:00

SearchDay | Suing Google over Yahoo

2008-11-18T16:05:00.001-08:00

SearchDay | Suing Google over Yahoo
Today's search engine marketing news and opinion: Suing Google over Yahoo; Social Media Link Building: From Fantasy to Reality; Google and Yahoo Search Ad Deal Canceled; and more.

SearchDay | Obama's Link Strategy Fuels Election Victory

2008-11-17T18:04:00.001-08:00

SearchDay | Obama's Link Strategy Fuels Election Victory
Today's search engine marketing news and opinion: Obama's Link Strategy Fuels Election Victory; The Account Quality Score: Money Pit for the Uninformed; Yang Says Microsoft Deal is Best Bet for Yahoo; and more.

SearchDay | Universal Search: The (War) Elephant in the Room
Today's search engine marketing news and opinion: Universal Search: The (War) Elephant in the Room; Build Your SEM Network -- Get LinkedIn; Google's Schmidt Will Not Be Obama's CTO; and more.

SearchDay | Maintaining Your Image in the SERPs
Today's search engine marketing news and opinion: Maintaining Your Image in the SERPs; SEO Site Review; Google and Yahoo Revise Ad Partnership; and more.

SearchDay | Suing Google over Yahoo
Today's search engine marketing news and opinion: Suing Google over Yahoo; Social Media Link Building: From Fantasy to Reality; Google and Yahoo Search Ad Deal Canceled; and more.

SearchDay | Use Online Public Relations for Link Marketing
Today's search engine marketing news and opinion: Use Online Public Relations for Link Marketing; The Good, the Bad and the Ugly: Click-Through and Conversion Rates; Google Site Search Offers On Demand Indexing; and more.

SearchDay | Google AdWords Quality Score -- That's Old-School for SEO
Today's search engine marketing news and opinion: Google AdWords Quality Score -- That's Old-School for SEO; Six Things You Might Be Doing Wrong (And How to Fix Them); Microsoft Strikes Toolbar Agreement with Sun; and more.

SearchDay | Must We Unlock the Deep Web?
Today's search engine marketing news and opinion: Must We Unlock the Deep Web?; Assembling Your Landing Page Optimization Dream Team; Google Updates Search Results for iPhone; and more.

SearchDay | Obama's Link Strategy Fuels Election Victory

2008-11-16T12:05:00.001-08:00

SearchDay | Canaries in the SEM Coal Mine

2008-11-15T08:04:00.001-08:00

SearchDay | Canaries in the SEM Coal Mine
Today's search engine marketing news and opinion: Canaries in the SEM Coal Mine; Regulators to Prevent Google from Bailing Out Yahoo?; We Are What We Search; and more.

SearchDay | Google AdWords Quality Score -- That's Old-School for SEO
Today's search engine marketing news and opinion: Google AdWords Quality Score -- That's Old-School for SEO; Six Things You Might Be Doing Wrong (And How to Fix Them); Microsoft Strikes Toolbar Agreement with Sun; and more.

SearchDay | Election Tools from Google, Yahoo, Microsoft, and AOL
Today's search engine marketing news and opinion: Election Tools from Google, Yahoo, Microsoft, and AOL; AOL Launches Online Event Guide; Microsoft Study Reveals Online and Digital Behavior of Women; and more.

SearchDay | Maintaining Your Image in the SERPs
Today's search engine marketing news and opinion: Maintaining Your Image in the SERPs; SEO Site Review; Google and Yahoo Revise Ad Partnership; and more.

SearchDay | Obama's Link Strategy Fuels Election Victory
Today's search engine marketing news and opinion: Obama's Link Strategy Fuels Election Victory; The Account Quality Score: Money Pit for the Uninformed; Yang Says Microsoft Deal is Best Bet for Yahoo; and more.

SearchDay | Obama's Link Strategy Fuels Election Victory

2008-11-14T08:06:00.001-08:00

SearchDay | Obama's Link Strategy Fuels Election Victory
Today's search engine marketing news and opinion: Obama's Link Strategy Fuels Election Victory; The Account Quality Score: Money Pit for the Uninformed; Yang Says Microsoft Deal is Best Bet for Yahoo; and more.

SearchDay | Universal Search: The (War) Elephant in the Room
Today's search engine marketing news and opinion: Universal Search: The (War) Elephant in the Room; Build Your SEM Network -- Get LinkedIn; Google's Schmidt Will Not Be Obama's CTO; and more.

SearchDay | Must We Unlock the Deep Web?
Today's search engine marketing news and opinion: Must We Unlock the Deep Web?; Assembling Your Landing Page Optimization Dream Team; Google Updates Search Results for iPhone; and more.

SearchDay | Use Online Public Relations for Link Marketing
Today's search engine marketing news and opinion: Use Online Public Relations for Link Marketing; The Good, the Bad and the Ugly: Click-Through and Conversion Rates; Google Site Search Offers On Demand Indexing; and more.

SearchDay | Suing Google over Yahoo
Today's search engine marketing news and opinion: Suing Google over Yahoo; Social Media Link Building: From Fantasy to Reality; Google and Yahoo Search Ad Deal Canceled; and more.

SearchDay | Maintaining Your Image in the SERPs
Today's search engine marketing news and opinion: Maintaining Your Image in the SERPs; SEO Site Review; Google and Yahoo Revise Ad Partnership; and more.

SearchDay | Canaries in the SEM Coal Mine
Today's search engine marketing news and opinion: Canaries in the SEM Coal Mine; Regulators to Prevent Google from Bailing Out Yahoo?; We Are What We Search; and more.

SearchDay | Google AdWords Quality Score -- That's Old-School for SEO
Today's search engine marketing news and opinion: Google AdWords Quality Score -- That's Old-School for SEO; Six Things You Might Be Doing Wrong (And How to Fix Them); Microsoft Strikes Toolbar Agreement with Sun; and more.

SearchDay | Canaries in the SEM Coal Mine

2008-11-13T08:04:00.001-08:00

SearchDay | Canaries in the SEM Coal Mine
Today's search engine marketing news and opinion: Canaries in the SEM Coal Mine; Regulators to Prevent Google from Bailing Out Yahoo?; We Are What We Search; and more.

SearchDay | Small Business Site Architecture
Today's search engine marketing news and opinion: Building it Better -- Small Business Site Architecture; The Ghosts of SEO Past and Future; Updates for Microsoft adCenter; and more.

SearchDay | Election Tools from Google, Yahoo, Microsoft, and AOL
Today's search engine marketing news and opinion: Election Tools from Google, Yahoo, Microsoft, and AOL; AOL Launches Online Event Guide; Microsoft Study Reveals Online and Digital Behavior of Women; and more.

SearchDay | Obama's Link Strategy Fuels Election Victory
Today's search engine marketing news and opinion: Obama's Link Strategy Fuels Election Victory; The Account Quality Score: Money Pit for the Uninformed; Yang Says Microsoft Deal is Best Bet for Yahoo; and more.

SearchDay | Landing Pages and the Decision-Making Process
Today's search engine marketing news and opinion: Landing Pages and the Decision-Making Process; Search Trademark Hobby Kit; Yahoo Gains Search Share; and more.

SearchDay | Suing Google over Yahoo
Today's search engine marketing news and opinion: Suing Google over Yahoo; Social Media Link Building: From Fantasy to Reality; Google and Yahoo Search Ad Deal Canceled; and more.

SearchDay | Election Tools from Google, Yahoo, Microsoft, and AOL

2008-11-11T06:04:00.001-08:00

SearchDay | Election Tools from Google, Yahoo, Microsoft, and AOL
Today's search engine marketing news and opinion: Election Tools from Google, Yahoo, Microsoft, and AOL; AOL Launches Online Event Guide; Microsoft Study Reveals Online and Digital Behavior of Women; and more.

SearchDay | Maintaining Your Image in the SERPs
Today's search engine marketing news and opinion: Maintaining Your Image in the SERPs; SEO Site Review; Google and Yahoo Revise Ad Partnership; and more.

SearchDay | Small Business Site Architecture
Today's search engine marketing news and opinion: Building it Better -- Small Business Site Architecture; The Ghosts of SEO Past and Future; Updates for Microsoft adCenter; and more.

SearchDay | Landing Pages and the Decision-Making Process
Today's search engine marketing news and opinion: Landing Pages and the Decision-Making Process; Search Trademark Hobby Kit; Yahoo Gains Search Share; and more.

SearchDay | Trick or Tweet for CNN
Today's search engine marketing news and opinion: Trick or Tweet for CNN; Use Humor for Link Marketing; New AOL.com Launches; and more.

SearchDay | Those Mysterious Quality Scores: Fundamentally Simple

2008-11-08T16:06:00.001-08:00

SearchDay | Those Mysterious Quality Scores: Fundamentally Simple
Today's search engine marketing news and opinion: Those Mysterious Quality Scores: Fundamentally Simple; LinkedIn Unveils New Search Platform; hakia Launches Personalized Search Feature; and more.

SearchDay | Maintaining Your Image in the SERPs
Today's search engine marketing news and opinion: Maintaining Your Image in the SERPs; SEO Site Review; Google and Yahoo Revise Ad Partnership; and more.

SearchDay | Election Tools from Google, Yahoo, Microsoft, and AOL
Today's search engine marketing news and opinion: Election Tools from Google, Yahoo, Microsoft, and AOL; AOL Launches Online Event Guide; Microsoft Study Reveals Online and Digital Behavior of Women; and more.

SearchDay | Travel Brands Walking a Social Media Tight Rope
Today's search engine marketing news and opinion: Travel Brands Walking a Social Media Tight Rope; SES Chicago 2008 Invitation and Primer ; Ballmer Says No to Yahoo Acquisition, Maybe to Search Deal; and more.

SearchDay | Obama's Link Strategy Fuels Election Victory
Today's search engine marketing news and opinion: Obama's Link Strategy Fuels Election Victory; The Account Quality Score: Money Pit for the Uninformed; Yang Says Microsoft Deal is Best Bet for Yahoo; and more.

SearchDay | Trick or Tweet for CNN
Today's search engine marketing news and opinion: Trick or Tweet for CNN; Use Humor for Link Marketing; New AOL.com Launches; and more.

SearchDay | Landing Pages and the Decision-Making Process
Today's search engine marketing news and opinion: Landing Pages and the Decision-Making Process; Search Trademark Hobby Kit; Yahoo Gains Search Share; and more.

SearchDay | Canaries in the SEM Coal Mine

2008-11-07T16:05:00.001-08:00

SearchDay | Landing Pages and the Decision-Making Process

2008-11-06T20:04:00.001-08:00

SearchDay | The Organic and Paid Balancing Act

2008-11-04T16:04:00.001-08:00

SearchDay | The Organic and Paid Balancing Act
Today's search engine marketing news and opinion: The Organic and Paid Balancing Act; The Future of Online Ads: Location, Location, Location; SEO During E-Commerce Application Development; and more.

SearchDay | Zappos + Twitter = Innovative Success!

2008-11-03T14:05:00.001-08:00

SearchDay | Zappos + Twitter = Innovative Success!
Today's search engine marketing news and opinion: Zappos + Twitter = Innovative Success!; Get Educated on the Hottest Social Media Platform; Click Fraud Declines Slightly in Q2 2008; and more.

SearchDay | Google's New Tools for Site Link Strengthening
Today's search engine marketing news and opinion: Google's New Tools for Site Link Strengthening; Making the Most of Your Local Search Marketing Dollars; Is Yahoo Being Undervalued by Wall Street?; and more.

SearchDay | Trick or Tweet for CNN
Today's search engine marketing news and opinion: Trick or Tweet for CNN; Use Humor for Link Marketing; New AOL.com Launches; and more.

SearchDay | Landing Pages and the Decision-Making Process
Today's search engine marketing news and opinion: Landing Pages and the Decision-Making Process; Search Trademark Hobby Kit; Yahoo Gains Search Share; and more.

SearchDay | The Organic and Paid Balancing Act
Today's search engine marketing news and opinion: The Organic and Paid Balancing Act; The Future of Online Ads: Location, Location, Location; SEO During E-Commerce Application Development; and more.

SearchDay | Implementation is the Name of the Game
Today's search engine marketing news and opinion: Implementation is the Name of the Game; Video Search: Can You Live Without It?; Yahoo Enables Zip Code Geotargeting; and more.

SearchDay | Those Mysterious Quality Scores: Fundamentally Simple
Today's search engine marketing news and opinion: Those Mysterious Quality Scores: Fundamentally Simple; LinkedIn Unveils New Search Platform; hakia Launches Personalized Search Feature; and more.

SearchDay | Small Business Site Architecture
Today's search engine marketing news and opinion: Building it Better -- Small Business Site Architecture; The Ghosts of SEO Past and Future; Updates for Microsoft adCenter; and more.

SearchDay | Landing Pages and the Decision-Making Process

2008-11-01T20:06:00.001-07:00

SearchDay | Landing Pages and the Decision-Making Process
Today's search engine marketing news and opinion: Landing Pages and the Decision-Making Process; Search Trademark Hobby Kit; Yahoo Gains Search Share; and more.

SearchDay | Building a Data-Driven Organization
Today's search engine marketing news and opinion: Building a Data-Driven Organization; Obama/Google in '08?; Google Analytics Unveils 7 Major Updates; and more.

SearchDay | Google's New Tools for Site Link Strengthening
Today's search engine marketing news and opinion: Google's New Tools for Site Link Strengthening; Making the Most of Your Local Search Marketing Dollars; Is Yahoo Being Undervalued by Wall Street?; and more.

SearchDay | The Organic and Paid Balancing Act
Today's search engine marketing news and opinion: The Organic and Paid Balancing Act; The Future of Online Ads: Location, Location, Location; SEO During E-Commerce Application Development; and more.

SearchDay | Those Mysterious Quality Scores: Fundamentally Simple
Today's search engine marketing news and opinion: Those Mysterious Quality Scores: Fundamentally Simple; LinkedIn Unveils New Search Platform; hakia Launches Personalized Search Feature; and more.

SearchDay | Small Business Site Architecture
Today's search engine marketing news and opinion: Building it Better -- Small Business Site Architecture; The Ghosts of SEO Past and Future; Updates for Microsoft adCenter; and more.

SearchDay | Trick or Tweet for CNN
Today's search engine marketing news and opinion: Trick or Tweet for CNN; Use Humor for Link Marketing; New AOL.com Launches; and more.

SearchDay | Implementation is the Name of the Game
Today's search engine marketing news and opinion: Implementation is the Name of the Game; Video Search: Can You Live Without It?; Yahoo Enables Zip Code Geotargeting; and more.

SearchDay | Zappos + Twitter = Innovative Success!
Today's search engine marketing news and opinion: Zappos + Twitter = Innovative Success!; Get Educated on the Hottest Social Media Platform; Click Fraud Declines Slightly in Q2 2008; and more.

SearchDay | Zappos + Twitter = Innovative Success!

2008-10-30T18:05:00.001-07:00

SearchDay | Zappos + Twitter = Innovative Success!
Today's search engine marketing news and opinion: Zappos + Twitter = Innovative Success!; Get Educated on the Hottest Social Media Platform; Click Fraud Declines Slightly in Q2 2008; and more.

SearchDay | Those Mysterious Quality Scores: Fundamentally Simple
Today's search engine marketing news and opinion: Those Mysterious Quality Scores: Fundamentally Simple; LinkedIn Unveils New Search Platform; hakia Launches Personalized Search Feature; and more.

SearchDay | The Organic and Paid Balancing Act
Today's search engine marketing news and opinion: The Organic and Paid Balancing Act; The Future of Online Ads: Location, Location, Location; SEO During E-Commerce Application Development; and more.

SearchDay | Measuring a Text Ad's Effectiveness
Today's search engine marketing news and opinion: Measuring a Text Ad's Effectiveness; Social Search Site Scour Now Speedier; Google Learns to Navigate Washington the Hard Way; and more.

SearchDay | Trick or Tweet for CNN
Today's search engine marketing news and opinion: Trick or Tweet for CNN; Use Humor for Link Marketing; New AOL.com Launches; and more.

SearchDay | Small Business Site Architecture
Today's search engine marketing news and opinion: Building it Better -- Small Business Site Architecture; The Ghosts of SEO Past and Future; Updates for Microsoft adCenter; and more.

SearchDay | Building a Data-Driven Organization
Today's search engine marketing news and opinion: Building a Data-Driven Organization; Obama/Google in '08?; Google Analytics Unveils 7 Major Updates; and more.

SearchDay | Google's New Tools for Site Link Strengthening
Today's search engine marketing news and opinion: Google's New Tools for Site Link Strengthening; Making the Most of Your Local Search Marketing Dollars; Is Yahoo Being Undervalued by Wall Street?; and more.

SearchDay | Implementation is the Name of the Game
Today's search engine marketing news and opinion: Implementation is the Name of the Game; Video Search: Can You Live Without It?; Yahoo Enables Zip Code Geotargeting; and more.

SearchDay | The Organic and Paid Balancing Act

2008-10-29T20:04:00.001-07:00

SearchDay | Obama is Winning the Internet War

2008-10-28T20:04:00.001-07:00

SearchDay | Obama is Winning the Internet War
Today's search engine marketing news and opinion: Obama is Winning the Internet War; Content Promotion for Link Marketing; Google Releases Display Ad Builder; and more.

SearchDay | Google's New Tools for Site Link Strengthening
Today's search engine marketing news and opinion: Google's New Tools for Site Link Strengthening; Making the Most of Your Local Search Marketing Dollars; Is Yahoo Being Undervalued by Wall Street?; and more.

SearchDay | Zappos + Twitter = Innovative Success!
Today's search engine marketing news and opinion: Zappos + Twitter = Innovative Success!; Get Educated on the Hottest Social Media Platform; Click Fraud Declines Slightly in Q2 2008; and more.

SearchDay | Zappos + Twitter = Innovative Success!

2008-10-28T00:06:00.001-07:00

SearchDay | Zappos + Twitter = Innovative Success!
Today's search engine marketing news and opinion: Zappos + Twitter = Innovative Success!; Get Educated on the Hottest Social Media Platform; Click Fraud Declines Slightly in Q2 2008; and more.

SearchDay | Obama is Winning the Internet War
Today's search engine marketing news and opinion: Obama is Winning the Internet War; Content Promotion for Link Marketing; Google Releases Display Ad Builder; and more.

SearchDay | Google's New Tools for Site Link Strengthening
Today's search engine marketing news and opinion: Google's New Tools for Site Link Strengthening; Making the Most of Your Local Search Marketing Dollars; Is Yahoo Being Undervalued by Wall Street?; and more.

SearchDay | Where's The ROI?
Today's search engine marketing news and opinion: Where's The ROI?; Are You Measuring SEO Success Correctly?; Google, Yahoo Trying to Work It Out with the DOJ; and more.

SearchDay | Building a Data-Driven Organization
Today's search engine marketing news and opinion: Building a Data-Driven Organization; Obama/Google in '08?; Google Analytics Unveils 7 Major Updates; and more.

SearchDay | Interpreting Keyword Reports
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the Worst Week EVER!; and more.

SearchDay | The Organic and Paid Balancing Act
Today's search engine marketing news and opinion: The Organic and Paid Balancing Act; The Future of Online Ads: Location, Location, Location; SEO During E-Commerce Application Development; and more.

SearchDay | Measuring a Text Ad's Effectiveness
Today's search engine marketing news and opinion: Measuring a Text Ad's Effectiveness; Social Search Site Scour Now Speedier; Google Learns to Navigate Washington the Hard Way; and more.

SearchDay | Landing Page Optimization: Guessing vs. Testing
Today's search engine marketing news and opinion: Landing Page Optimization: Guessing vs. Testing; Googloomy Times, Desperate Measures; Google Translate Adds Widget; and more.

SearchDay | Implementation is the Name of the Game
Today's search engine marketing news and opinion: Implementation is the Name of the Game; Video Search: Can You Live Without It?; Yahoo Enables Zip Code Geotargeting; and more.

SearchDay | Implementation is the Name of the Game

2008-10-26T18:04:00.001-07:00

SearchDay | Implementation is the Name of the Game
Today's search engine marketing news and opinion: Implementation is the Name of the Game; Video Search: Can You Live Without It?; Yahoo Enables Zip Code Geotargeting; and more.

SearchDay | Measuring a Text Ad's Effectiveness
Today's search engine marketing news and opinion: Measuring a Text Ad's Effectiveness; Social Search Site Scour Now Speedier; Google Learns to Navigate Washington the Hard Way; and more.

SearchDay | Obama is Winning the Internet War
Today's search engine marketing news and opinion: Obama is Winning the Internet War; Content Promotion for Link Marketing; Google Releases Display Ad Builder; and more.

SearchDay | Search is Not Enough

2008-10-24T14:04:00.001-07:00

SearchDay | Search is Not Enough
Today's search engine marketing news and opinion: Search is Not Enough; Looking at Search Holistically; The New Era of Travel Affiliate Marketing; and more.

SearchDay | Implementation is the Name of the Game
Today's search engine marketing news and opinion: Implementation is the Name of the Game; Video Search: Can You Live Without It?; Yahoo Enables Zip Code Geotargeting; and more.

SearchDay | Landing Page Optimization: Guessing vs. Testing
Today's search engine marketing news and opinion: Landing Page Optimization: Guessing vs. Testing; Googloomy Times, Desperate Measures; Google Translate Adds Widget; and more.

SearchDay | Interpreting Keyword Reports
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the Worst Week EVER!; and more.

SearchDay | Obama is Winning the Internet War
Today's search engine marketing news and opinion: Obama is Winning the Internet War; Content Promotion for Link Marketing; Google Releases Display Ad Builder; and more.

SearchDay | Where's The ROI?
Today's search engine marketing news and opinion: Where's The ROI?; Are You Measuring SEO Success Correctly?; Google, Yahoo Trying to Work It Out with the DOJ; and more.

SearchDay | Google's New Tools for Site Link Strengthening

2008-10-23T14:04:00.001-07:00

SearchDay | Google's New Tools for Site Link Strengthening
Today's search engine marketing news and opinion: Google's New Tools for Site Link Strengthening; Making the Most of Your Local Search Marketing Dollars; Is Yahoo Being Undervalued by Wall Street?; and more.

SearchDay | Measuring a Text Ad's Effectiveness
Today's search engine marketing news and opinion: Measuring a Text Ad's Effectiveness; Social Search Site Scour Now Speedier; Google Learns to Navigate Washington the Hard Way; and more.

SearchDay | Where's The ROI?
Today's search engine marketing news and opinion: Where's The ROI?; Are You Measuring SEO Success Correctly?; Google, Yahoo Trying to Work It Out with the DOJ; and more.

SearchDay | My Wife, the Editor
Today's search engine marketing news and opinion: My Wife, the Editor; MySpace for Online Learning and Marketing Tools; Search Engines Top Source for Local Info; and more.

SearchDay | Implementation is the Name of the Game
Today's search engine marketing news and opinion: Implementation is the Name of the Game; Video Search: Can You Live Without It?; Yahoo Enables Zip Code Geotargeting; and more.

SearchDay | Obama is Winning the Internet War
Today's search engine marketing news and opinion: Obama is Winning the Internet War; Content Promotion for Link Marketing; Google Releases Display Ad Builder; and more.

SearchDay | Interpreting Keyword Reports
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the Worst Week EVER!; and more.

SearchDay | SEO Link Building Fundamentals

2008-10-19T14:06:00.001-07:00

SearchDay | SEO Link Building Fundamentals
Today's search engine marketing news and opinion: SEO Link Building Fundamentals; Live Search now Live on Facebook; YouTube, Now with Click-to-Buy; and more.

SearchDay | What You Need to Know Before Committing to SEO
Today's search engine marketing news and opinion: What You Need to Know Before Committing to SEO; Google's Algorithm is Shifting; Simple Text Ads are Still Most Popular Online Ads; and more.

SearchDay | Focus on Conversions
Today's search engine marketing news and opinion: Judging PPC Performance: Focus on Conversions; Click Forensics Releases New Trademark Tracking Tool; Meet the New Ask.com (Again); and more.

SearchDay | My Wife, the Editor
Today's search engine marketing news and opinion: My Wife, the Editor; MySpace for Online Learning and Marketing Tools; Search Engines Top Source for Local Info; and more.

SearchDay | Landing Page Optimization: Guessing vs. Testing
Today's search engine marketing news and opinion: Landing Page Optimization: Guessing vs. Testing; Googloomy Times, Desperate Measures; Google Translate Adds Widget; and more.

SearchDay | Obama is Winning the Internet War
Today's search engine marketing news and opinion: Obama is Winning the Internet War; Content Promotion for Link Marketing; Google Releases Display Ad Builder; and more.

SearchDay | Interpreting Keyword Reports
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the Worst Week EVER!; and more.

SearchDay | Where's The ROI?
Today's search engine marketing news and opinion: Where's The ROI?; Are You Measuring SEO Success Correctly?; Google, Yahoo Trying to Work It Out with the DOJ; and more.

SearchDay | Google's New Tools for Site Link Strengthening

2008-10-18T12:05:00.001-07:00

SearchDay | Google's New Tools for Site Link Strengthening
Today's search engine marketing news and opinion: Google's New Tools for Site Link Strengthening; Making the Most of Your Local Search Marketing Dollars; Is Yahoo Being Undervalued by Wall Street?; and more.

SearchDay | Where's The ROI?
Today's search engine marketing news and opinion: Where's The ROI?; Are You Measuring SEO Success Correctly?; Google, Yahoo Trying to Work It Out with the DOJ; and more.

SearchDay | Obama is Winning the Internet War
Today's search engine marketing news and opinion: Obama is Winning the Internet War; Content Promotion for Link Marketing; Google Releases Display Ad Builder; and more.

SearchDay | SEO Link Building Fundamentals
Today's search engine marketing news and opinion: SEO Link Building Fundamentals; Live Search now Live on Facebook; YouTube, Now with Click-to-Buy; and more.

SearchDay | Landing Page Optimization: Guessing vs. Testing
Today's search engine marketing news and opinion: Landing Page Optimization: Guessing vs. Testing; Googloomy Times, Desperate Measures; Google Translate Adds Widget; and more.

SearchDay | What You Need to Know Before Committing to SEO
Today's search engine marketing news and opinion: What You Need to Know Before Committing to SEO; Google's Algorithm is Shifting; Simple Text Ads are Still Most Popular Online Ads; and more.

SearchDay | Interpreting Keyword Reports
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the Worst Week EVER!; and more.

SearchDay | My Wife, the Editor

2008-10-17T12:04:00.001-07:00

SearchDay | My Wife, the Editor
Today's search engine marketing news and opinion: My Wife, the Editor; MySpace for Online Learning and Marketing Tools; Search Engines Top Source for Local Info; and more.

SearchDay | SEO Link Building Fundamentals
Today's search engine marketing news and opinion: SEO Link Building Fundamentals; Live Search now Live on Facebook; YouTube, Now with Click-to-Buy; and more.

SearchDay | Obama is Winning the Internet War
Today's search engine marketing news and opinion: Obama is Winning the Internet War; Content Promotion for Link Marketing; Google Releases Display Ad Builder; and more.

SearchDay | Focus on Conversions
Today's search engine marketing news and opinion: Judging PPC Performance: Focus on Conversions; Click Forensics Releases New Trademark Tracking Tool; Meet the New Ask.com (Again); and more.

SearchDay | Search is Not Enough
Today's search engine marketing news and opinion: Search is Not Enough; Looking at Search Holistically; The New Era of Travel Affiliate Marketing; and more.

SearchDay | Interpreting Keyword Reports
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the Worst Week EVER!; and more.

SearchDay | Landing Page Optimization: Guessing vs. Testing
Today's search engine marketing news and opinion: Landing Page Optimization: Guessing vs. Testing; Googloomy Times, Desperate Measures; Google Translate Adds Widget; and more.

SearchDay | Charity Events: Search With a Cause
Today's search engine marketing news and opinion: Charity Events: Search With a Cause; Google No Longer Directory Promoter?; Senator Kohl Wants Oversight of Google-Yahoo Deal; and more.

SearchDay | Where's The ROI?
Today's search engine marketing news and opinion: Where's The ROI?; Are You Measuring SEO Success Correctly?; Google, Yahoo Trying to Work It Out with the DOJ; and more.

SearchDay | What You Need to Know Before Committing to SEO

2008-10-17T11:15:00.001-07:00

SearchDay | What You Need to Know Before Committing to SEO

2008-10-17T10:07:00.001-07:00

SearchDay | What You Need to Know Before Committing to SEO
Today's search engine marketing news and opinion: What You Need to Know Before Committing to SEO; Google's Algorithm is Shifting; Simple Text Ads are Still Most Popular Online Ads; and more.

SearchDay | Search is Not Enough
Today's search engine marketing news and opinion: Search is Not Enough; Looking at Search Holistically; The New Era of Travel Affiliate Marketing; and more.

SearchDay | Obama is Winning the Internet War
Today's search engine marketing news and opinion: Obama is Winning the Internet War; Content Promotion for Link Marketing; Google Releases Display Ad Builder; and more.

SearchDay | Landing Page Optimization: Guessing vs. Testing
Today's search engine marketing news and opinion: Landing Page Optimization: Guessing vs. Testing; Googloomy Times, Desperate Measures; Google Translate Adds Widget; and more.

SearchDay | Charity Events: Search With a Cause
Today's search engine marketing news and opinion: Charity Events: Search With a Cause; Google No Longer Directory Promoter?; Senator Kohl Wants Oversight of Google-Yahoo Deal; and more.

SearchDay | Interpreting Keyword Reports
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the Worst Week EVER!; and more.

SearchDay | My Wife, the Editor

2008-10-17T04:04:00.001-07:00

SearchDay | My Wife, the Editor
Today's search engine marketing news and opinion: My Wife, the Editor; MySpace for Online Learning and Marketing Tools; Search Engines Top Source for Local Info; and more.

SearchDay | What You Need to Know Before Committing to SEO
Today's search engine marketing news and opinion: What You Need to Know Before Committing to SEO; Google's Algorithm is Shifting; Simple Text Ads are Still Most Popular Online Ads; and more.

SearchDay | SEO Link Building Fundamentals
Today's search engine marketing news and opinion: SEO Link Building Fundamentals; Live Search now Live on Facebook; YouTube, Now with Click-to-Buy; and more.

SearchDay | Interpreting Keyword Reports
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the Worst Week EVER!; and more.

SearchDay | Economic Depression 2.0
Today's search engine marketing news and opinion: Economic Depression 2.0; Link Marketing -- Solve a Customer Problem; How Google is Integrating Search into Android; and more.

SearchDay | Search is Not Enough
Today's search engine marketing news and opinion: Search is Not Enough; Looking at Search Holistically; The New Era of Travel Affiliate Marketing; and more.

SearchDay | Charity Events: Search With a Cause
Today's search engine marketing news and opinion: Charity Events: Search With a Cause; Google No Longer Directory Promoter?; Senator Kohl Wants Oversight of Google-Yahoo Deal; and more.

SearchDay | Focus on Conversions
Today's search engine marketing news and opinion: Judging PPC Performance: Focus on Conversions; Click Forensics Releases New Trademark Tracking Tool; Meet the New Ask.com (Again); and more.

SearchDay | In Tough Economic Times, Whither Search?
Today's search engine marketing news and opinion: In Tough Economic Times, Whither Search?; Microsoft Launches SearchPerks; YouTube Insight Now Shows Which Part of Videos are Hottest; and more.

SearchDay | Where's The ROI?
Today's search engine marketing news and opinion: Where's The ROI?; Are You Measuring SEO Success Correctly?; Google, Yahoo Trying to Work It Out with the DOJ; and more.

SearchDay | Landing Page Optimization: Guessing vs. Testing

2008-10-17T02:04:00.001-07:00

SearchDay | Landing Page Optimization: Guessing vs. Testing
Today's search engine marketing news and opinion: Landing Page Optimization: Guessing vs. Testing; Googloomy Times, Desperate Measures; Google Translate Adds Widget; and more.

SearchDay | Charity Events: Search With a Cause
Today's search engine marketing news and opinion: Charity Events: Search With a Cause; Google No Longer Directory Promoter?; Senator Kohl Wants Oversight of Google-Yahoo Deal; and more.

SearchDay | My Wife, the Editor
Today's search engine marketing news and opinion: My Wife, the Editor; MySpace for Online Learning and Marketing Tools; Search Engines Top Source for Local Info; and more.

SearchDay | Interpreting Keyword Reports
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the Worst Week EVER!; and more.

SearchDay | Search is Not Enough
Today's search engine marketing news and opinion: Search is Not Enough; Looking at Search Holistically; The New Era of Travel Affiliate Marketing; and more.

SearchDay | Obama is Winning the Internet War
Today's search engine marketing news and opinion: Obama is Winning the Internet War; Content Promotion for Link Marketing; Google Releases Display Ad Builder; and more.

SearchDay | What You Need to Know Before Committing to SEO
Today's search engine marketing news and opinion: What You Need to Know Before Committing to SEO; Google's Algorithm is Shifting; Simple Text Ads are Still Most Popular Online Ads; and more.

SearchDay | Where's The ROI?
Today's search engine marketing news and opinion: Where's The ROI?; Are You Measuring SEO Success Correctly?; Google, Yahoo Trying to Work It Out with the DOJ; and more.

SearchDay | Focus on Conversions
Today's search engine marketing news and opinion: Judging PPC Performance: Focus on Conversions; Click Forensics Releases New Trademark Tracking Tool; Meet the New Ask.com (Again); and more.

SearchDay | SEO Link Building Fundamentals
Today's search engine marketing news and opinion: SEO Link Building Fundamentals; Live Search now Live on Facebook; YouTube, Now with Click-to-Buy; and more.

SearchDay | What You Need to Know Before Committing to SEO

2008-10-16T22:04:00.001-07:00

SearchDay | Charity Events: Search With a Cause

2008-10-16T14:05:00.001-07:00

SearchDay | Charity Events: Search With a Cause
Today's search engine marketing news and opinion: Charity Events: Search With a Cause; Google No Longer Directory Promoter?; Senator Kohl Wants Oversight of Google-Yahoo Deal; and more.

SearchDay | What You Need to Know Before Committing to SEO
Today's search engine marketing news and opinion: What You Need to Know Before Committing to SEO; Google's Algorithm is Shifting; Simple Text Ads are Still Most Popular Online Ads; and more.

SearchDay | Economic Depression 2.0
Today's search engine marketing news and opinion: Economic Depression 2.0; Link Marketing -- Solve a Customer Problem; How Google is Integrating Search into Android; and more.

SearchDay | Interpreting Keyword Reports
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the Worst Week EVER!; and more.

SearchDay | SEO Link Building Fundamentals
Today's search engine marketing news and opinion: SEO Link Building Fundamentals; Live Search now Live on Facebook; YouTube, Now with Click-to-Buy; and more.

SearchDay | My Wife, the Editor

2008-10-16T10:05:00.001-07:00

SearchDay | My Wife, the Editor
Today's search engine marketing news and opinion: My Wife, the Editor; MySpace for Online Learning and Marketing Tools; Search Engines Top Source for Local Info; and more.

SearchDay | Search is Not Enough
Today's search engine marketing news and opinion: Search is Not Enough; Looking at Search Holistically; The New Era of Travel Affiliate Marketing; and more.

SearchDay | In Tough Economic Times, Whither Search?
Today's search engine marketing news and opinion: In Tough Economic Times, Whither Search?; Microsoft Launches SearchPerks; YouTube Insight Now Shows Which Part of Videos are Hottest; and more.

SearchDay | Charity Events: Search With a Cause
Today's search engine marketing news and opinion: Charity Events: Search With a Cause; Google No Longer Directory Promoter?; Senator Kohl Wants Oversight of Google-Yahoo Deal; and more.

SearchDay | Interpreting Keyword Reports
Today's search engine marketing news and opinion: Reading the Tea Leaves: Interpreting Keyword Reports; Yahoo Updates Contextual Advertising Solution; Web Content is Having the Worst Week EVER!; and more.

SearchDay | What You Need to Know Before Committing to SEO
Today's search engine marketing news and opinion: What You Need to Know Before Committing to SEO; Google's Algorithm is Shifting; Simple Text Ads are Still Most Popular Online Ads; and more.

SearchDay | SEO Link Building Fundamentals
Today's search engine marketing news and opinion: SEO Link Building Fundamentals; Live Search now Live on Facebook; YouTube, Now with Click-to-Buy; and more.

SearchDay | Focus on Conversions
Today's search engine marketing news and opinion: Judging PPC Performance: Focus on Conversions; Click Forensics Releases New Trademark Tracking Tool; Meet the New Ask.com (Again); and more.

SearchDay | Where's The ROI?
Today's search engine marketing news and opinion: Where's The ROI?; Are You Measuring SEO Success Correctly?; Google, Yahoo Trying to Work It Out with the DOJ; and more.